Realogy Holdings Corporation Field Marketing Specialist in Boston, Massachusetts
Field Marketing Specialist
The Marketing Specialist role is responsible for supporting agent engagement with company Agent Value Proposition tools and services, otherwise known as Core 4. The position supports key marketing objectives and goals and works to ensure that agents are supported in the mastery of understanding and leveraging company services to build their business while also ensuring that the company’s brand image is well represented within the framework of company core values and strategy.
The Marketing Specialist may support multiple offices in a region based on local demographics and production considerations including office geography, number of agents, sales volume (units and listings), as well as concentration of luxury business.
Essential Duties & Responsibilities include, but are not limited to the following:
Agent Marketing Support and Consultation
Review and assist with building, training and advocating personal marketing strategies group sessions and individual meetings leveraging Core 4 value components, which include agent production, coaching, culture, and financial goals.
Counsel and instruct digital strategies
Social media branding and advertising
Digital profile footprint on Coldwell Banker profiles and other third-party profiles
Promotion of online customer testimonials (Zillow, Realtor.com, Yelp, etc.)
Annual review of digital scorecard – review of agent’s online presence on proprietary and partner websites, personal website, organic Google search rankings and social media
Works with branch managers to identify and prioritize agents needing strategic marketing support
Office Marketing Support
Attend and present at office sales meetings and one-on-one agent meetings, focused on key aspects of the company’s Core 4 agent value proposition.
Maintain branch manager and office profiles on proprietary websites
Assist with awards and recognition processes as part of the company’s Agent First initiative
Represent offices regarding community outreach and company charitable giving events
Promote and drive engagement of company and office initiatives, activities and events
Education & Training
Serve as subject matter expert and a coach to agents on all company marketing systems, core tools and resources with a primary focus on Core 4 agent value proposition adoption.
Promote and deliver regular marketing educational workshops in-office and via webinar on topics such as Listing Concierge, Design Concierge, and Clients for Live tactics and tools
Prepare a monthly calendar of weekly training opportunities
Utilizes standardized company training tools and documents
Onboarding Marketing and Integration
Be available for one-one-one assistance with cross-over or high-profile agent onboarding
Outreach to, and on boarding of, newly affiliated agents
Prepare personalized recruiting presentations as requested for VIP agents recruiting opportunities
Participate in recruiting presentations in conjunction with branch manager for VIP agents
Engage studio resources to manage local recruiting campaigns and drive increased engagement
Lead and support the local digital development team
Manage strategic direction and day to day operations of the digital development team
Produce reports for senior leadership team on a monthly basis and as requested
Attend and participate in regional marketing meetings and/or training sessions
Communicate regularly the Field Marketing Manager on key initiatives, questions and regional activity
Submit consistent competitive intelligence samples to the recruiting intelligence portal
Provide issue resolution and one-on-one assistance to agents as needed
Remain cognizant of quality issues, rules, industry regulations and protocols pertinent to marketing such as Fair Housing acceptable words, national, state and local association of REALTORS® requirements, MLS and all Coldwell Banker® identity standards
Contact help desk support for program and technical issues
Other general duties as needed or assigned
The qualifications listed below are representative of the knowledge, skill, and/or ability needed to successfully perform the role.
4-year degree in marketing related field. Commensurate experience may be considered.
2-years’ experience in marketing, creative agency, or communications (field marketing preferred)
Prior real estate industry experience preferred
Experience working effectively within a multi-functional and multi-location environment
Expert proficiency in the use of Microsoft Office suite and the ability to use online applications
Strong presentation and public-speaking skills. Ability to follow direction and utilize critical thinking and problem-solving skills are essential
Ability to effectively prioritize work, consistently meet deadlines and follow-up on open items to ensure a timely and acceptable closure to issues and projects
Ability to communicate effectively and professionally with employees and independently affiliated agents
Requires weekly local travel to and between assigned offices in designated region
Occasional overnight or out of town travel may be required#LI-HW1
Realogy Brokerage Group
Realogy Holdings Corp. (http://www.realogy.com/) (NYSE: RLGY) is the leading and most integrated provider of U.S. residential real estate services, encompassing franchise, brokerage, and title and settlement businesses as well as a mortgage joint venture. Realogy’s diverse brand portfolio includes some of the most recognized names in real estate: Better Homes and Gardens® Real Estate (https://www.bhgre.com/) , Century 21® (https://www.century21.com/) , Coldwell Banker® (https://www.coldwellbanker.com/) , Coldwell Banker Commercial® (https://www.cbcworldwide.com/) , Corcoran® (https://www.corcoran.com/) , ERA® (https://www.era.com/) , Sotheby's International Realty® (https://www.sothebysrealty.com/eng) . Using innovative technology, data and marketing products, best-in-class learning and support services, and high-quality lead generation programs, Realogy fuels the productivity of independent sales agents, helping them build stronger businesses and best serve today’s consumers. Realogy's affiliated brokerages operate around the world with approximately 190,000 independent sales agents in the United States and more than 112,000 independent sales agents in 113 other countries and territories.
At Realogy, diversity fuels success – for our company and for our employees. We strive to be the preferred company for diverse talent, committed to creating an inclusive environment that encourages everyone to succeed. We pursue talent – strategic thinkers who are eager to innovate, focused on execution and accountable for results. We value diversity – respecting backgrounds, cultures, perspectives.
You’ll find our commitment to diversity reflected in our achievements:
Forbes 2020 Best Employers for Diversity.
Recognized on the 2020 Human Rights Campaign Corporate Equality Index .
Recognized for gender diversity on our board of directors by Executive Women of New Jersey and Women’s Forum of New York.
First residential real estate company to endorse the Equality Act and fully support H.R. 1447 amending the Fair Housing Act to include LGBTQ+ as protected classes.
With diversity, we succeed together. We hope you’ll join us.
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Realogy Holdings Corporation
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