Robert Half International Field Marketing Manager in BOSTON, Massachusetts
Field Marketing Manager
Robert Half is seeking a Field Marketing Manager to manage the local marketing program for our Northeast geographic territory for our multiple lines of business. The FMM is responsible for developing local marketing strategies as well as ensuring that national marketing programs and initiatives are successfully communicated and executed at a local level.
This role reports to the Director of Field Marketing of North America and is responsible for:
Acting as the primary point of contact/communication for field employees within the Northeast geography as it relates to field marketing. Also responsible for ensuring that local/national marketing programs and strategies are communicated to the field, and successfully executed/adopted. Must proactively communicate to the field, as well as respond to their requests.
Developing and managing local marketing activities and programs for all markets within their assigned geography/brands, including local events, alliances, advertising and candidate and client acquisition.
Above and beyond ensuring that each market has local marketing coverage, the FMM is responsible for developing robust, sustained, tailored local marketing plans for the top markets and lines of business in their geography working closely with local leadership and our national marketing team . These plans must support our top focus areas of reaching out to new customers/prospects, and that we are engaging, converting and retaining these targets as well as working with our existing customers. Local marketing strategies must also support operational growth objectives, position our staffing brands as local market place leaders, and lead to a measurable improvement in local brand awareness and customer usage.
Ongoing analysis of program performance for all local activities which will be shared with leadership and the marketing team. Developing annual field marketing budget for their assigned geography/brands, as well as ensuring that that budget is spent in the most strategic way possible.
Manage, coach and develop a team of two Event Coordinators, who coordinate all events with the Northeast geography. Providing guidance and direction to the Event Coordinator and approving all event buys and expenditures.
Ongoing collaboration PR to maximize campaigns, strategies and initiatives.
Consistently demonstrate the marketing of marketing to ensure program adoption throughout the geography.
Bachelor’s degree in Marketing, Communications or English preferred, but not mandatory.
Proficiency in Microsoft suite of products
5+ years of marketing experience preferred
Budget management experience preferred
Excellent communication and organizational skills Staffing industry experience helpful
Social media experience a plus
Follow us on Twitter @RHCorpJobs for Robert Half Corporate job openings and career and workplace news!
Robert Half International Inc. is an Equal Opportunity Employer. M/F/Disability/Veteran
As part of Robert Half’s corporate facility employment process, any offer of employment is contingent upon successful completion of a background check.
You may apply for this position online, or by mail. Robert Half is committed to being an equal employment employer offering opportunities to all job seekers including individuals with disabilities. If you believe you need a reasonable accommodation in order to search for a job opening or to apply for a position, please contact us by sending an email to email@example.com for assistance.
In your email please include the following:
The specific accommodation requested to complete the employment application
The location(s) (city, state) to which you would like to apply.
By mail: Please mail your cover letter and resume to: Corporate Staffing Robert Half 2613 Camino Ramon San Ramon, CA 94583-9128
Founded in 1948, Robert Half is the world’s first and largest specialized staffing agency. We believe working happy is the only way to work. We’ve made it our mission to help people find fulfilling jobs and companies build happy, productive teams.
Robert Half has appeared on FORTUNE® magazine’s list of “Most Admired Companies” every year since 1998, as well as numerous “Best Place to Work” lists around the world.
Our corporate employees are the backbone of our operations and work with our teams around the world. Each employee at our corporate services locations plays a key role in our company’s success.
If you want to make a difference — and work in an environment where you can thrive and innovate — apply today!