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Under Armour, Inc. Field Experience Specialist (Boston) in Boston, Massachusetts

Field Experience Specialist (Boston)

Date: Sep 29, 2021

Location: City, US

Company: Under Armour

Under Armour has one mission: to make you better. We have a commitment to innovation that lies at the heart of everything we do, not just for our athletes but also for our teammates. As a global organization, our teams around the world push boundaries and think beyond what is expected. Together our teammates are unified by our values and are grounded in our vision to inspire you with performance solutions you never knew you needed but can’t imagine living without.

Position Summary

Position Location: Boston, MA

As a Field Experience(FieldX) Specialist you will be the face of the franchise; representing our brand in its entirety to our consumers and retail partners.

You will have profound knowledge and exude true passion for our brand, our athletes, and the products which fuel our brand.

The Field Experience(FieldX) team is a part of our larger North America Marketing team; focused on extending our reach and influence in wholesale, gathering consumer insights from the field, and growing our Grass Roots partnerships.

You are an extension of many of our internal partners: focusing on enhanced brand and product training, collecting consumer insights and identifying consumer patterns, and activating your community through a multitude of events.

Essential Duties & Responsibilities

DTC, Wholesale and Specialty retailer visits within a defined market to elevate brand affinity for sales associates, managers, owners and consumers alike

Activate on the experiential marketing plans to launch new products or align with current high priority products, including: leading tech clinics, try on events with consumers, meetings with community marketing managers and executing grassroots marketing activations

Leverage available resources and partners to ensure expertise in product knowledge and Under Armour Brand

Build credibility in the local active community and with assigned retailers to drive strength of partnership and consideration

Manage a micro-influencer seeding budget to help create buzz regarding new product launches and increase brand loyalty

Support growth driving initiatives such as customization(UA Icon), subscription outfitting(ArmourBox) and bulk orders

Gather consumer feedback to fully understand the retail environment and deliver feedback to North American Marketing to improve future marketing plans and unlock future product enhancements

Research market trends, the retail landscape, and competitive products

Routine reporting on market trends, product feedback, insights and consumer feedback: Weekly, Monthly, Quarterly, Annual

Complete activation recaps with performance statistics and opportunities for future growth

Deliver within allocated budget

Develop and implement new routines and best practices for achieving annual goals

Qualifications (Knowledge, Skills & Abilities)

Highly motivated, passionate, and organized

Ability to work independently, prioritize a demanding schedule, and manage time

Excellent verbal and written communication and presentation skills

Demonstrated involvement and passion in sports and fitness activities

Ability to develop relationships, attain influence quickly and maintain it

Professional appearance and demeanor

Ability to solve problems and make decisions based on factual information and logical assumptions

Achievement orientated and ability to maintain high performance during times of interruption, change and/or pressure

Work as a Team Player with local and remote teammates

Education And / Or Experience

Bachelor’s degree or equivalent work-related experience

Ability to travel extensively in local area, approximately 60-75% of time

Work weekends and to a retail schedule when necessary

A minimum of 1 year previous experience in a field services organization or event marketing firm is preferred

Other Requirements


This position is based in Boston.

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.