General Electric External Communications Manager in Boston, Massachusetts

About Us:

GE is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.

GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer at . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

Role Summary:

The External Communications Manager will be responsible for the development and execution of strategies for media outreach and coverage. The External Communications Manager is responsible for elevating the image and reputation of GE Power Digital through media partnerships and brand recognition strategies to build awareness in key markets. This role will craft press releases, pitches, posts, and copy; generate coverage; and track outreach results.

Essential Responsibilities:

Our ideal candidate is a strong storyteller, a proactive team member, highly organized, passionate about our mission, and a go-getter who thrives on human interaction.

  • Collaborate with stakeholders throughout the organization to identify strategic media and outreach opportunities.

  • Ensure our brand and cultural identity is carried out through all PR, Marketing and Communications.

  • Research and develop news story ideas and draft media relations materials such as pitches, press releases, briefing materials, and coverage reports.

  • Create written communications such as blog posts, advertising copy, award submissions, speaking opportunities, abstracts, and Q&As.

  • Research and create media monitoring reports to track PR programs and GE Power Digital competitor news coverage.

  • Support the broader GED and GE Power communications teams on program execution Qualifications/Requirements: Basic Qualifications:

  • BA/BS in English, Public Relations, Journalism, Communications or related field or equivalent work experience

  • A minimum of 5 years of professional relevant experience in public relations or communications, either in-house or agencyEligibility Requirements:

  • Legal authorization to work in the U.S. is required. GE may agree to sponsor an individual for an employment visa now or in the future if there is a shortage of individuals with particular skills.

  • Must be willing to travel a minimum of 25% Desired Characteristics:

  • Proven track record of generating coverage via media relations and storytelling

  • Strong interpersonal skills, ability to develop relationships and communicate with all levels of management

  • Strong written communications skills, including impeccable copy editing.

  • Experience in a fast-paced and highly matrixed environment#DTR Locations: United States; California, Georgia, Illinois, New York; San Ramon, Atlanta, Chicago, NYGE will only employ those who are legally authorized to work in the United States for this opening.