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KPMG Executive Director, Marketing and Communications (Global) in Boston, Massachusetts

Business Title: Executive Director, Marketing and Communications (Global)

Requisition Number: 89142 - 39

Function: Business Support Services

Area of Interest:

State: MA

City: Boston

Description:

Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today's most important industries. Our growth is driven by delivering real results for our clients. It's also enabled by our culture, which encourages individual development, embraces an inclusive environment, rewards innovative excellence and supports our communities. With qualities like those, it's no wonder we're consistently ranked among the best companies to work for by Fortune Magazine, Consulting Magazine, Working Mother Magazine, Diversity Inc. and others. If you're as passionate about your future as we are, join our team.

KPMG is currently seeking an Executive Director, Marketing and Communications to join our Global Clients and Markets team which is a part of KPMG International organization.

Responsibilities:

  • Develop and execute the Markets media strategy to help ensure the plan is in line with changing environment and market conditions, supports brand messaging and market positioning and raises the profile of selected Global Sector Heads and other industry leaders along with overseeing the development and execution of an internal communications plan, which significantly improves the level of awareness amongst key stakeholders of the strategic initiatives of Global Clients and Markets and the Global Account Program

  • Track the effectiveness of the marketing activities to help ensure they are delivering value to KPMG globally and within Member Firms

  • Develop and implement an Account-Based marketing model through which strategic marketing and communication support can be provided to our Global Accounts through our member firms

  • Provide leadership and managerial direction to the Clients, Markets Marketing and Communications team; this includes responsibility for informal and formal coaching, their performance management and career development

  • Work closely with Clients and Markets leadership to determine the key issues facing the C-level executives at our key clients and develop cross industry and cross functional marketing programs to address their key issues

  • Accountable for the effective use of allocated global marketing program budget and regularly report/demonstrate value and ROI

Qualifications:

  • Minimum fifteen years of senior marketing and/or communications experience with minimum seven years of experience at a senior level to include, demonstrated success in the formulation and implementation of strategic marketing and communication plans in B2B, preferably professional services

  • Bachelor's degree from an accredited college/university

  • Ability to work effectively with the leadership in a strategic advisor role is essential

  • Demonstrable success in developing and implementing complex (and preferably international) brand and measurement programs, managing measurement strategies, stakeholder engagement and outreach programs which promote business leaders and B2B services

  • Proven project management skills with the ability to get buy-in and support for projects from diverse and often widespread stakeholders

  • Ability to travel (internationally) a minimum of twenty percent with flexibility working within different time zones

KPMG LLP (the U.S. member firm of KPMG International) offers a comprehensive compensation and benefits package. KPMG is an affirmative action-equal opportunity employer. KPMG complies with all applicable federal, state and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state or local laws. The attached link ( https://assets.kpmg.com/content/dam/kpmg/us/pdf/2018/09/eeo.pdf) contains further information regarding the firm's compliance with federal, state and local recruitment and hiring laws. No phone calls or agencies please.

KPMG does not currently require partners or employees to be fully vaccinated or test negative for COVID-19 in order to go to KPMG offices, client sites or KPMG events, except when mandated by federal, state or local law. In some circumstances, clients also may require proof of vaccination or testing (e.g., to go to the client site).

GL: 2

GF: 15313

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