IBM Event Marketing Manager in Boston, Massachusetts
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Your Role and Responsibilities
The IBM Marketing team is seeking a self-starting, innovative and enthusiastic Event Marketing Manager to join our fast-growing Cloud & Cognitive Software Ecosystem Marketing team.
In this role you will be responsible for developing strategic plans, recommendations and design as well as tactical implementation and measurement of 3rd party & propriety events tailored for our ecosystem partners. You will help attendance and conversion of prospects through exceptional client centric experiences. Success is tracked by the following key performance indicators: Event registrations, attendance, responses, lead management, revenue and ROI.
People in this discipline develop the event experience plans and execute the event plans in conjunction with an end-to-end campaign strategy supporting our Cloud & Cognitive Software ecosystem partners. Responsibilities include developing an event strategy as part of a multi-touch, integrated path to proficiency; surrounding IBM events with social and digital activities to drive increased and deeper client engagement; creating the event specific response lead management plan; ensuring marketing created revenue commitments are met post event and managing the event budget and agency relationships, in partnership across all marketing and communication channels.
Primary responsibilities of this role include but are not limited to:
Co-create, plan & execute exceptional client experiences with our GSI & ISV partners.
Implement event strategy & plan in conjunction with an end to end campaign strategy supporting our Cloud & Cognitive Software ecosystem partners.
Manage and develop guidance around event marketing processes including performance metrics, event experiences, community activation, best practices sharing, agency relationships, etc. and engaging with the corporate events team as required.
Develop partner ready event kits that can be packaged up and used to execute events globally.
Maintain a current & complete events calendar for both 3 rd party & proprietary events we plan to execute, including partner events.
Partner with product & content marketing teams to develop compelling assets, event demos, signage, giveaways, etc. for use at all events.
Partner with campaign teams to ensure response & lead management process is optimized to ensure we can track performance metrics post event.
Nurture and build strong relationships with GSI & ISV marketing teams and key stakeholders
Required Technical and Professional Expertise
5 years of B2B event marketing experience supporting events of all sizes
Strong project management skills
Exceptional communication skills both verbally and in writing across all levels of the organization.
Ability to build strong relationships and work collaboratively with a broad set of internal and external stakeholders
Bachelor’s degree or equivalent
Candidate must be able to work onsite in one of the following locations: New York City, Cambridge/Littleton, MA or Atlanta, GA
Preferred Technical and Professional Expertise
- PMP certification
About Business Unit
At IBM Cognitive Applications, we build open applications that unlock the power of data for clients, partners, and developers. Running on top of IBM's unique Hybrid, Multi-cloud and AI infrastructures, these applications work across horizontal domains and bring our technology to life for end users. Cognitive Applications unit includes: Watson Customer Engagement, Watson IoT, Watson Media and Weather, Talent & Collaboration, Digital Growth & Commerce, and IBM Developer teams.
Your Life @ IBM
What matters to you when you’re looking for your next career challenge?
Maybe you want to get involved in work that really changes the world? What about somewhere with incredible and diverse career and development opportunities – where you can truly discover your passion? Are you looking for a culture of openness, collaboration and trust – where everyone has a voice? What about all of these? If so, then IBM could be your next career challenge. Join us, not to do something better, but to attempt things you never thought possible.
Impact. Inclusion. Infinite Experiences. Do your best work ever.
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For additional information about location requirements, please discuss with the recruiter following submission of your application.
Being You @ IBM
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
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