Autodesk Enterprise Account-Based Marketing Manager in Boston, Massachusetts
Job Requisition ID #
Are you excited by the “ABM” buzz? Do you want to be part of a companywide shift to accelerate growth through improved marketing and sales collaboration? Do you have a desire to use your B2B marketing experience to partner with enterprise sales teams to drive revenue growth? This role could be based anywhere in the US and a remote role.
Autodesk is looking for an enterprise marketing manager to drive growth initiatives within a targeted set of named accounts, ultimately driving influence, executive engagement, long term customer relationships, awareness and adoption of Autodesk software and services. This role requires extensive interaction and integration with the enterprise named account sales team and their customers to help position Autodesk as a strategic partner, drive alignment, visibility, engagement, and our customers’ business forward.
Collaborate with sales on account plans, marketing strategy, tools and customer programs. Identify marketing opportunities to intentionally support and drive the business
Team with broader organization of account-based marketers to align on programmatic campaigns which apply to named accounts
Plan out high-touch account-based marketing plans with clear growth, executive contact, pipeline and revenue objectives
Nurture contacts within the prioritized named accounts and engage that audience consistently with innovative, unexpected and intentional marketing to drive account opportunities
Foster peer-to-peer interaction in named accounts within their industry and across industries to enable customers to share best practices
Develop new and leverage existing programs, tools and assets designed to showcase Autodesk as a strategic partner to enable the customer to get the most value out of our solutions, relationship and services as an enterprise customer
Own execution of your programs for named accounts including planning, logistics, speaker and onsite management, budget, list management, follow up and reporting
Measure the success of your account-based marketing programs from a contact, pipeline and marketing investment perspective
Navigate the Autodesk organization and leverage professional networks to identify internal and external resources, stakeholders, and programs that support enterprise account objectives
Serve as ‘voice’ of the enterprise account teams and their customers to the larger Autodesk organization to ensure that their needs are taken into account as programs and tools are developed and put into place
Bachelor’s degree in marketing or related field with minimum of 5+ years in B2B enterprise software
Demonstrated ability to provide strategic and consultative input to sales team
Proven track record of successfully originating fresh breakthrough ideas in an account-based marketing capacity to support sales objectives, validating those ideas with key stakeholders and carrying them through to execution
Direct customer-facing experience in enterprise, account-based, field marketing or solution sales role
Executive engagement and event management experience
Solid written, verbal, interpersonal and presentation communication skills
Self-motivated team player able to work cross-functionally
Experience using salesforce.com
Ability to travel. (up to 30% during peak times)
The Ideal Candidate
You’re an innovator. You understand enterprise sales and your accounts inside out, have the innate ability to propose and execute new approaches and programs to move account plans forward
You’re strategic and tactical. You provide input to account plan strategy to ensure marketing is relevant and leveraged. You strategically add value to the sales process, as well as roll up your sleeves to execute on tactical programs and plans to get things done
You enjoy being part of a team. In order to drive your own intentional account-based efforts, you create and leverage relationships and contacts internally to extend programs to enterprise customers
You have a reputation for execution and results. Not only can you create, propose and sell your program ideas, you are known for driving alignment with sales and executing upon programs, assets and agreed deliverables
You’re an extension of the sales team. You’re a marketer with a customer-focused and business development orientation. You are comfortable in front of all levels of enterprise customers, often serving as the ‘face’ of marketing to the customer
Executive presence. You have a natural ability to interface with internal and external executives
10 Things That Describe You
Salary mid-point for this position (Colorado): US$ 113,400.00
At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.
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Autodesk is the global leader in design and make technology, including industry-leading 3D design, engineering, and entertainment software and services, that offer customers better outcomes through automation and insights for their design and make processes. With over $3.5 billion in revenue and more than 12,000 employees, Autodesk has established itself as the leading provider of design and make technology that empowers innovators everywhere to achieve the new possible – for products, their businesses and the world. If you've ever driven a high-performance car, admired a towering skyscraper, used a smartphone, or watched a great film, chances are you've experienced what millions of Autodesk customers are doing with our software. With a vision of a better world designed and made for all, Autodesk serves customers in architecture, engineering, and construction; product design and manufacturing; and digital media and entertainment industries. Its customers design, fabricate, manufacture, and build anything by visualizing, simulating, and analyzing real-world performance early in the design process.
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