Grand Circle Corporation Email Marketing Specialist in Boston, Massachusetts

Email Marketing Specialist

This full-time roll supports our Digital Marketing Operations department at Grand Circle Corporation. The Email Producer builds, formats, and tests email marketing content using Dreamweaver, Photoshop, and the Adobe Campaign email service platform. This role is responsible for the production, development, and QC of email marketing content sent by GCC.

The Email Producer reports to the Director of Email Operations and will work closely with the Campaign Developers, Creative Department, Web Content, Brand and Product Marketing teams.

Responsibilities:

  • Build email marketing content through production process including layout of email copy and graphics in HTML and inline CSS, and preparing email content for deployment from the Adobe Campaign platform.

  • Produce multiple email campaigns for various GCC brands per week, from initial asset gathering through deployment preparation.

  • Assist with tracking of weekly emails to ensure that all emails are created on time.

  • Work with Campaign Development to ensure that all personalized customer data fields and version requirements are appropriately integrated.

  • Build dynamic personalization blocks using javascript to display targeted content.

  • Run testing workflows in Adobe Campaign to QC email content in preparation for deployment. Work with team members through a peer review process to ensure content & tracking is accurate.

  • Ensure that email campaigns adhere to brand standards and guidelines.

  • Ensure utilization of best practices and understand industry concepts such as permission-based marketing, privacy, spam regulation (CAN/SPAM) and deliverability.

Requirements

Qualifications/Skills:

  • Bachelors degree required

  • 1-3 years of solid production background in a digital or email marketing environment

  • 2 to 3 years of experience with HTML

  • Proficient in CSS

  • Working knowledge of CS including Photoshop and Dreamweaver

  • Advanced word processing skills, including proficiency with Excel

  • Understanding digital marketing concepts

  • Knowledge of Adobe Campaign or other top-tier Email Service Platform

  • Understanding of javascript preferred

  • Experience designing & coding email templates preferred

  • Ability to handle multiple tasks, priorities and deadlines

  • Prefers fast-paced environment with a desire to meet/exceed timelines

  • Strong creative thinking and attention to detail

  • Strong communication skills: written and oral

Benefits

  • MBTA T pass subsidy of 75% or Parking subsidy of 45%

  • Generous Paid Time Off program & 9 company holidays

  • Flexible work options to support work life balance

  • Maternity and Paternity leave

  • Paid Sabbatical at 5 years and 10 years

  • Wellness program with on-site fitness center, classes & health coach

  • Weekly complimentary chair massages

  • Casual Dress code every day!