MassMutual Distribution Channel Marketing Analytics Consultant in Boston, Massachusetts
Are you highly analytical and a problem solver? Would you describe yourself as a strong collaborative leader? Do you want to be part of a team that encourages your growth, supports your ambitions, and prioritizes your own development? If so, keep reading - this opportunity is for you!
As part of MassMutual’s Distribution Channel Marketing Analytics team, you will help to drive the design and delivery of channel performance measurement strategy, framework and learning agenda across MassMutual’s four distribution channels (Financial Advisors, Worksite, Institutional and Strategic Partnerships). You will closely partner with the Channel Marketing teams and sales distribution partners to drive sales, producer engagement and optimize return on investment by delivering insights to guide audience selection, campaign design and test and learn. You will have immediate impact and the opportunity to interface with marketing leaders throughout the organization.
The Distribution Channel Marketing Analytics team is part of the Marketing Analytics & Customer Insights group that aims to drive growth, investment optimization and efficiency through the lens of media campaign analytics, consumer & producer insights and marketing technology enablement. The Distribution Channel Marketing Analytics team is comprised of subject matter experts in marketing analytics across all four distribution channels.
Enable channel marketing campaign performance tracking and optimization through campaign measurement and reporting
Translate complex business questions into problems that can be solved through data to drive growth and profitability
Build and enhance interactive reports to empower the marketing leadership team
Utilize industry best practices to visualize data in a way that allows quick and easy insight
Deliver concise, clear and actionable presentations to decision-makers
Communicate data in a storytelling format, engaging your audience and imploring them to act
The skills that make you a great fit:
The Minimum Qualifications
Bachelor’s degree with at least two years of marketing analytics experience (B2B and/or B2C)
Familiarity with marketing measurement strategies & ROI calculations
Proficient in SQL, R or similar tools
Experience in prototyping and developing reports using data visualization tools such as Tableau, Looker, Microstrategy
Fast learner and a strong problem solver; ability to operate in a fast-paced environment
Strong written & oral communication, and collaboration skills that enable clear and concise communication of data issues and analyses that can be understood by a broad audience
Ability to build and maintain strong working relationships across cross-functional groups
The Ideal Qualifications
B2B marketing experience is a strong plus
Digital marketing analytics experience a strong plus
Financial services background a plus
What to Expect as Part of MassMutual and the Team
Regular meetings with the Marketing Analytics & Customer Insights team, partners and stakeholders
Focused one-on-one meetings with your manager
Access to mentorship opportunities
Networking opportunities including access to Asian, Hispanic/Latinx, African American, women, LGBTQ, veteran and disability-focused Business Resource Groups
Access to learning content on Degreed and other informational platforms
Your ethics and integrity will be valued by a company with a strong and stable ethical business with industry leading pay and benefits
MassMutual is an Equal Employment Opportunity employer Minority/Female/Sexual Orientation/Gender Identity/Individual with Disability/Protected Veteran. We welcome all persons to apply. Note: Veterans are welcome to apply, regardless of their discharge status.
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