Alexion Pharmaceuticals Director, U.S. Patient Marketing, Wilson Launch in Boston, Massachusetts
Some opportunities happen only once in a lifetime - like a job where you have the chance to change lives. At Alexion, people living with rare and devastating diseases are our Guiding Star. We are driven to continuously innovate and create meaningful value in all we do to help patients and families fully live their best lives. We value the uniqueness and diversity of our employees and recognize that nurturing the diverse perspectives and strengths of our people translates into innovative breakthroughs for patients.
As part of the metabolic U.S. commercial team, the Director, US Patient Marketing, Wilson disease will be reporting into the US Launch Lead and partner with the US cross-functional & global teams to develop the U.S. launch strategy, execute the unbranded patient campaign, and develop and execute the branded patient campaign.
Essential Job Functions
Assess U.S. market landscape and market insights to refine and validate best-in-class go-to-market launch plan
Develop and execute the patient strategy including both branded and unbranded tactics
Execution and maintenance of the patient digital platform
Support the development of the HCP and patient branded strategy and tactical plan
Work collaboratively across US commercial team as well as key cross functional partners like patient services, patient advocacy, medical affairs, market access, legal and compliance to ensure flawless execution of launch plan
Accountable for the following:
Leverage insights and market learnings to refine and validate Wilson disease patient journey and address pain points to deliver best in class patient experience in the U.S.
Develop and execute the U.S. patient market research plan in partnership with market research lead
Lead the development and execution plan for unbranded digital and nonpersonal promotional collateral for patients. Drive the patient unbranded communication plan across channels
Lead the development and execution plan for Branded patient campaign, including digital and nonpersonal promotional collateral for patients. Drive the patient branded communication plan across channels
Develop branding, brand value proposition and message platform in partnership with global marketing, medical, HEOR, patient advocacy and market access
Manage brand AOR and other agencies as well as budget
Minimum 8 years of experience within biotech/pharma
Previous launch experience in the U.S. is required
Strong digital media experience and skill set is required
Demonstrated ability to think innovatively and drive best in class customer experience
Strong strategic mindset and business acumen
Ability to perform under pressure and to make decisions and recommendations despite uncertainty
Excellent communication skills both written and verbal
Strong presentation skills and storytelling to win hearts and minds
Excellent interpersonal skills with demonstrated track record and ability to drive results as an effective team member and cross-functional leader.
Must demonstrate an energy, enthusiasm and passion which brings a positive approach to all challenges and team
Strong collaboration, relationship building / networking skills
Excellent problem-solving skills.
High sense of ethics and responsibility
Ability to travel as required to meet business needs
Alexion is a global biopharmaceutical company focused on serving patients and families affected by rare diseases and devastating conditions through the discovery, development and commercialization of life-changing medicines. Headquartered in Boston, Massachusetts, Alexion has offices around the globe and serves patients in more than 50 countries. Further information about Alexion can be found at: www.alexion.com.
Alexion is proud to be an Equal Employment Opportunity and Affirmative Action employer. We are committed to fostering a culture of belonging where every single person can belong because of their uniqueness. The Company will not make decisions about employment, training, compensation, promotion, and other terms and conditions of employment based on race, color, religion, creed or lack thereof, sex, sexual orientation, age, ancestry, national origin, ethnicity, citizenship status, marital status, parental status, pregnancy, (including childbirth, breastfeeding, or related medical conditions), parental status (including adoption or surrogacy), military status, protected veteran status, disability, medical condition, gender identity or expression, genetic information, mental illness or other characteristics protected by law. Alexion provides reasonable accommodations to meet the needs of candidates and employees. To begin an interactive dialogue with Alexion regarding an accommodation, please contact accommodations@Alexion.com. Alexion participates in E-Verify.
As a leading employer in our industry, Alexion offers a highly competitive package of base and incentive compensation as well as a comprehensive benefits program designed to support the health, wellness and financial security of our employees and their families. Benefits include group medical, vision and dental coverage, group and supplemental life insurance, 401(k) with company match, tuition reimbursement, relocation assistance and much more.
AstraZeneca completed its acquisition of Alexion, marking the creation of Alexion, AstraZeneca Rare Disease. If you're interested in career opportunities with AstraZeneca, click here (https://careers.astrazeneca.com/) .