Alexion Pharmaceuticals Director, US Patient Marketing, Rare Hematology, PNH in Boston, Massachusetts
Some opportunities happen only once in a lifetime - like a job where you have the chance to change lives. At Alexion, people living with rare and devastating diseases are our Guiding Star. We are driven to continuously innovate and create meaningful value in all we do to help patients and families fully live their best lives. We value the uniqueness and diversity of our employees and recognize that nurturing the diverse perspectives and strengths of our people translates into innovative breakthroughs for patients.
This is what you will do:
The Director, US Patient Marketing, Rare Hematology, PNH is a member of the commercial brand team and will play a critical role in developing and driving strategy and tactics for patient and caregiver engagement. This individual will report to Sr. Director, Marketing, PNH Lead, and will work collaboratively with the rest of the brand team. This position will play a critical role in collaborating to drive personal consumer engagement strategies and tactics, within an evolving competitive rare hematology market, with an initial focus on the PNH therapeutic area.
You will be responsible for:
Leading the evolution and implementation of the PNH patient marketing strategy, messaging, & tactical execution across disease & brand campaigns
Development and execution of innovative patient education tactics to support patient activation, adherence, and persistence for IV, subcutaneous, and oral rare hematology therapies
Leading patient identification initiatives, supporting disease awareness & diagnosis strategies
Delivering multi-channel patient promotional platforms and identifying optimized marketing mix
Leading the Hematology business patient/DTC communication strategy – direct and indirect
Leading strategic oversight to consumer & HCP media plan development & performance measurement
Partnering with commercial analytics & insights teams to assess current patient market landscape dynamics, identifying opportunities to increase awareness of treatment benefit for appropriate patients, and leading primary & secondary patient research projects
Contribute to the annual planning process, leading the short & long-term patient strategy assessment and evolution, tactical marketing plan development, and annual budgeting
Developing and maintaining strong relationships with other functional areas and internal strategic partners (i.e., Patient Services, Patient Advocacy, Market Research, Omnichannel, Analytics, Training, Sales, Medical, Regulatory, Legal, Compliance, etc.)
Identify appropriate key performance indicators to measure & monitor, and lead patient cross-functional team tracking & performance analysis
Managing agency partners, project timelines, resources, and patient marketing budgets
You will need to have:
Bachelor's degree in a scientific or business field
10+ years of professional experience in pharmaceutical or biotech industry; can include marketing, agency, or related healthcare experience
Extensive patient and/or consumer marketing digital and personal engagement experience
Healthcare media planning experience across HCP & patient/consumer segments
Strong ability to manage multiple projects across functional areas, and work independently when appropriate, in teams and as a sub-team lead
Proven leadership skills and the ability to collaborate in a matrix environment
High level of interpersonal skills and highly adept in both verbal & written communication
Ability to work in a rapidly evolving and fast paced competitive environment
The duties of this role are generally conducted in the Boston Seaport office environment. As is typical of an office-based role, employees must be able, with or without an accommodation to use a computer; engage in communications via phone, video, and electronic messaging; engage in problem solving and non-linear thought, analysis, and dialogue; collaborate with others; maintain general availability during standard business hours.
We would prefer for you to have:
Diverse pharma or biotech commercial experience, including hematology or rare disease
Prior experience with patient persistence & adherence strategy for oral therapies
Prior experience in highly competitive markets
Rare disease, specialty, or high-value biologics experience
Advanced degree (MS, PhD, or MBA)
Alexion is a global biopharmaceutical company focused on serving patients and families affected by rare diseases and devastating conditions through the discovery, development and commercialization of life-changing medicines. Headquartered in Boston, Massachusetts, Alexion has offices around the globe and serves patients in more than 50 countries. Further information about Alexion can be found at: www.alexion.com .
Alexion is proud to be an Equal Employment Opportunity and Affirmative Action employer. We are committed to fostering a culture of belonging where every single person can belong because of their uniqueness. The Company will not make decisions about employment, training, compensation, promotion, and other terms and conditions of employment based on race, color, religion, creed or lack thereof, sex, sexual orientation, age, ancestry, national origin, ethnicity, citizenship status, marital status, pregnancy, (including childbirth, breastfeeding, or related medical conditions), parental status (including adoption or surrogacy), military status, protected veteran status, disability, medical condition, gender identity or expression, genetic information, mental illness or other characteristics protected by law. Alexion has taken critical steps to protect colleagues, loved ones, and patients from COVID-19 and its variants. All US-based employees must comply with Alexion's COVID-19 vaccination mandate. Alexion provides exceptions based on applicable state law as well as reasonable accommodations to meet the needs of candidates and employees. To begin an interactive dialogue with Alexion regarding a legally required exemption or accommodation, please contact accommodations@Alexion.com. Alexion participates in E-Verify.
As a leading employer in our industry, Alexion offers a highly competitive package of base and incentive compensation as well as a comprehensive benefits program designed to support the health, wellness and financial security of our employees and their families. Benefits include group medical, vision and dental coverage, group and supplemental life insurance, 401(k) with company match, tuition reimbursement, and much more.
AstraZeneca completed its acquisition of Alexion, marking the creation of Alexion, AstraZeneca Rare Disease. If you're interested in career opportunities with AstraZeneca, click here (https://careers.astrazeneca.com/) .