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Concentrix Director, Product Marketing - Analytics in Boston, Massachusetts

Job Title:

Director, Product Marketing - Analytics

Job Description

The Director, Product Marketing Concentrix Analytics will be a key member of our Product leadership team with responsibility for leading the marketing function for Concentrix Analytics offerings. The focus of this role will be in delivering a strong point-of-view in product Positioning and Messaging, along with building effective strategies for Digital Marketing, Demand Generation, Brand Building, Events, and Sales Enablement. This Marketing Leader will have the responsibility of creating best-in-class brand leadership for Concentrix Analytics offerings, establishing Concentrix as a category leader in the area ofContact Center Analytics, CX Analytics and Consulting and Direct to Market Analytics offerings.You will work closely with thefunctional Centers of Excellence, the Delivery organization and theSalesand Solutionsorganizationsin order to identify, prioritize, pursue, and win market making opportunities for the business.

The Director of Product Marketing will focus solely on Analytics and Professional Services offerings, however will tightly coordinate and work with the larger Concentrix Corporate Marketing & Communications team to ensure OneConcentrix brand. You will amplify Concentrix Analytics marketing efforts through all Corporate Marketing channels, as well as through co-marketing efforts with key strategic partners.

The Director, Product Marketing Concentrix Analytics will be a key member of our Product leadership team with responsibility for leading the marketing function for Concentrix Analytics offerings. The focus of this role will be in delivering a strong point-of-view in product Positioning and Messaging, along with building effective strategies for Digital Marketing, Demand Generation, Brand Building, Events, and Sales Enablement. This Marketing Leader will have the responsibility of creating best-in-class brand leadership for Concentrix Analytics offerings, establishing Concentrix as a category leader in the area ofContact Center Analytics, CX Analytics and Consulting and Direct to Market Analytics offerings.You will work closely with thefunctional Centers of Excellence, the Delivery organization and theSalesand Solutionsorganizationsin order to identify, prioritize, pursue, and win market making opportunities for the business.

The Director of Product Marketing will focus solely on Analytics and Professional Services offerings, however will tightly coordinate and work with the larger Concentrix Corporate Marketing & Communications team to ensure OneConcentrix brand. You will amplify Concentrix Analytics marketing efforts through all Corporate Marketing channels, as well as through co-marketing efforts with key strategic partners.

Key Responsibilities

  • Lead Concentrix Analytics global marketing efforts from strategy to execution

  • Build an amazing, distinctive brand identity and build awareness for Concentrix Analytics offerings through all relevant channels

  • Lead competitive market research and establish product messaging / positioning to support an effective growth oriented go to market plan

  • Establish a content strategy that includes sponsored content, content syndication, case studies, infographics and blogs

  • Establish differentiation between Concentrix Analytics and competitors

  • Arm the Sales Team with the tools and materials needed to win clients across verticals

  • Establish the marketing teams role in an aggressive global growth plan

  • Build and lead a global Concentrix Analytics marketing team while coordinating with larger Concentrix Corporate Marketing team

  • Partner cross-functionally with sales and client support to create a consistent and exciting experience for our Concentrix Analytics clients

  • Build account-based marketing (ABM) strategy to target key accounts

  • Strategic planning including client segment selection, demand generation resourcing, sales enablement and market penetration plans, and related product positioning

  • Drive market expansion and revenue growth by developing marketing strategies to support sales efforts across the sales cycle

  • Directly accountable for the overall planning, leadership, and direction of ConcentrixAnalyticsdigital/social strategy

  • Oversee Concentrix Analytics marketing communications including branding, public relations, advertising, white papers, trade shows, seminars and events collateral materials, analyst and market research management, and website design and content

Experience /Competencies/Qualifications

  • Experience in Data Analytics, CX Consulting, Information Security, and AI/ML required.

  • Externally recognized as subject matter expert on emerging trends and industry practices desired.

  • Proven ability to lead efforts to organize and prioritize projects in a fast-paced and deadline-oriented business environment

  • Expertise in digital marketing automation and demand generation

  • Identifies demand generation performance patterns and future opportunities

  • Understanding of marketing automation reporting capabilities with proven ability to coach teams on use of data to gain meaningful insight and adopt changes to optimize future campaign content and approach

  • Demonstrated ability to mentor, coach and provide direction to cross-functional team members as well as direct reports

  • Demonstrated ability to take initiative and ownership with focus on continuous improvements

  • Demonstrated ability to foster customer service disposition and sense of professionalism for self and team

  • Proven ability to champion significant projects, programs, and business initiatives using creativity and ingenuity

  • Expert in communication skills and styles, both written and verbal

  • Demonstrated ability to effectively present information to internal and external audiences

  • Bachelors degree in related field preferred

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel working within this job title.

Concentrix is an equal opportunity employer. Concentrix evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability status or any other legally protected characteristics.

Location:

USA, OH, Work-at-Home

Language Requirements:

Time Type:

Full time

Please Note: Job cannot be performed in the state of Colorado, USA.

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