IHG Director of Sales & Marketing, InterContinental Boston in Boston, Massachusetts
Director of Sales & Marketing, InterContinental Boston
Job Number USA01964
Hotel Brand: InterContinental Hotels
Americas - United States - Massachusetts - Boston
HOTEL OVERVIEW: For 70 years, the InterContinental® Brand has been writing the story of international travel and showing guests the InterContinental Life through personalized service, memorable, one of a kind experiences and global etiquette. As part of the largest luxury hotel brand in the world, InterContinental® Boston is a landmark of luxury; rated in the top five on Trip Advisor for Boston hotels, named one of the 'Best Hotels in the World' by Condé Nast Traveler magazine and featuring a Forbes Four-Star, 4 Diamond AAA rated hotel experience. The property overlooks Boston's historic waterfront, featuring 424 luxurious ultra-modern accommodations with distinctive style and breathtaking waterfront or downtown city views, a full service spa and fitness club, 32,000 square feet of premier meeting and event space, and an array of restaurants and bars influenced by a variety of international flavors. We are looking for passionate people who are charming, confident and internationally-minded to ensure we continue the story of making great things happen at InterContinental® Boston.
POSITION OVERVIEW: The Director of Sales & Marketing will serve as a member of the Hotel’s Executive Committee and is responsible for developing and implementing the total sales and marketing strategy of the hotel to ensure that revenue and room night sales goals are achieved; revenue, sales and marketing strategies are set; tactical plans are created and implemented; and that results are monitored and achieved. Maintain consistent quality service, and operating standards as established by the InterContinental® Brand and Forbes Travel Guide. This is the top sales and marketing job in a large full service, luxury hotel with multiple banquet spaces and facilities, high volume catering/conference facilities, and a large number of VIP and special service guests. A large location with extensive competitive pressure and may operate in all market sectors.
Your day to day
DUTIES & RESPONSIBILITIES:
Direct and manage the day-to-day activities of the sales department, plan, organize, and assign work, develop and communicate strategies and goals.
Recommend and/or initiate salary, disciplinary, or other human resources-related actions in accordance with Company rules and policies.
Create, train, and motivate a sales team that is responsible for developing new accounts, maintaining existing accounts, and implementing sales strategies to achieve revenue goals and maximize profits for the hotel, while maintaining guest satisfaction.
Develop and maintain relationships with key clients to produce group and/or convention business, to include room sales, food & beverage sales, and catering/banquet services.
Achieve budgeted revenues and maximize profitability within all areas of responsibility. Drive the preparation of the annual departmental operating budget, the hotel marketing plan and business plan, and financial plans which support the overall objectives of the hotel. Produce monthly reports and sales forecasts.
Develop hotel-level tactical sales plans and special programs that drive measurable, incremental occupancy, increase average rates, increase business volume during off-peak periods, increase local food and beverage and banquet sales, and enhance the image of the hotel in the local community. Monitor sales activities/performance to ensure actual sales meet or exceed established revenue plan.
Identify operational problems that impact the effectiveness of marketing activities and overall hotel sales performance and work with appropriate department heads on solutions.
Analyze current/potential market and sales trends and coordinate all activities to maintain and increase revenue and market share through added business volume and increased rate. Create and develop special events and sales blitzes to showcase the hotel to potential clients.
Direct the scheduling of conventions and/or business group activities at the hotel and coordinate with other hotel-level departments to facilitate services agreed upon by the sales office and prospective clients.
Work closely with key contacts within the city to ensure constant, high-profile exposure of the hotel. Develop and maintain good relationships with officials and representatives of local community groups and companies, and attend out-of-town conventions to generate convention and group business. In coordination with General Manager, serve as hotel representative for media related inquiries and refer sensitive matters to the corporate Public Relations Department if necessary.
Review advertising, print and other media for the hotel. Work with advertising agencies, consulting firms and vendors to maximize advertising investments and ensure ads represent brand identity and are appropriate for target audience.
Attend trade shows and major market events locally and nationally to promote new business and increase sales for the hotel.
Promote teamwork and quality service through daily communication and coordination with other departments.
What we need from you
QUALIFICATIONS & REQUIREMENTS:
10+ years of sales and marketing related experience
Bachelor’s degree in sales, business administration, marketing or communications
Possess prior leadership experience in directly managing a department within similar hotel scope. Display strong leadership competencies: Be Brandhearted, Think Ahead, Champion Change, Lead People, Develop People, Drive Results and Work Collaboratively
Possess strong creative and analytical skills to create and assess impact of sales and marketing programs. Must be detail-oriented.
Must be able to travel to attend workshops, tradeshows, conventions, etc. and may be required to work nights, weekends, and/or holidays.
Computer proficiency is required. Must possess experience with Microsoft Office systems, Delphi, Concerto, and access database tools
Highly developed written and verbal English communication skills to effectively negotiate, persuade, influence, and sell are critical
Ability to perform the following: carrying or lifting items up to 50 pounds, moving about the function areas, handling objects, bending, stooping and kneeling
Proven track record of business milestones
What we offer
In return we'll give you a competitive financial and benefits package which includes healthcare support, dental, vision, disability and life insurance support, and a matching 401k plan. Eligible to receive complimentary dry cleaning service at the hotel and complimentary access to the fitness center at SPA InterContinental. Hotel discounts worldwide are available as well as access to a wide variety of discount programs and the chance to work with a great team of people. Most importantly, we'll give you the room to be yourself.So what's your passion? Please get in touch and tell us how you could bring your individual skills to IHG.IHG is an equal opportunity employer Minorities / Females / Disabled / Veterans