Santander Bank, NA Director of Product & Segment Marketing in Boston, Massachusetts

Director of Product & Segment Marketing - 1707336



As a member of Santander’s retail banking division you’ll help serve Santander’s retail and small business customers as part of one of the top banks in the United States based on deposits. With principal presence in the northeast U.S., Santander’s retail division offers consumer and lending products to help our customers reach their financial goals. Santander currently serves nearly 2 million retail customers and 5.2% of the 2.7 million small businesses in the US footprint have a transactional account with Santander Bank.


Santander is seeking a Director of Product & Segment Marketing to lead in the development and implementation of an integrated, multi-channel marketing communications plan for one or more complex business segments that help drive their success and the overall brand of the Bank. This role is responsible for engaging with business segment leadership and their teams to ensure a deep understanding of and alignment with their strategies, goals and initiatives and ensuring market research and data analytics are included in the development of business strategy, marketing strategy and marketing ROI analysis.


  • Work closely with internal and external partners to lead the development and implementation of an integrated, multi-channel marketing plan – including the measurement and optimization of campaigns with the plan – for one or more complex business segments.

  • Engage with assigned business segment(s), by: developing and maintaining close working relationships with partners, including executive management; participating as an extended member of the business segment leadership and working teams; and developing deep business segment knowledge.

  • Develop insights from marketing research, client data analytics and marketing ROI analytics and incorporate into marketing strategy and tactics.

  • Manage other team members, both directly and indirectly, as well as agency partners, in the execution of marketing plans; responsible for completing aspects of the team member life cycle including recruitment, performance management and development.

  • Develop marketing budget for business segment and obtain alignment with business segment leadership and marketing leadership.




  • Bachelor’s degree; MBA preferred

  • 10-15+ years of banking/financial services experience required, preferably in a marketing-related role. Retail banking product knowledge required.

  • 10 years of management experience.

  • Strong knowledge of all primary marketing channels, including advertising, direct mail, email, sales materials, digital, conferences, events, social, and experiential.

  • Ability to influence senior business leaders and become a trusted advisor through demonstration of critical thinking skills and by delivering logical and fact-based based arguments.

  • Ability to lead diverse teams from multiple disciplines.

  • Proficiency in MS PowerPoint in order to present effectively at the executive level.

At Santander, we value and respect differences in our workforce and strive to increase the diversity of our teams. We encourage everyone to apply.

Job : External Marketing
Primary Location : Massachusetts-Boston


Organization : Consumer & Business Banking (1001)
Schedule : Full-time
Job Posting : Jun 15, 2018, 5:30:33 PM