Life is Good Director of eCommerce Merchandising in Boston, Massachusetts


You own the detailed plan that delivers the promise of the brand to the consumer. You are the glue that pulls together product, marketing, brand and creative to drive revenue and profit. You are a relentless planner with an innate ability to respond and change plans as required by evolving conditions.


Essential Duties and Responsibilities

  • Develop and execute the strategy for merchandising for to drive maximum revenue and return on investment while upholding the brand standards and positioning

  • Develop and own the calendar for the website, and partner with the other business units to collaborate on special offers and promotions to deliver an omni-channel brand experience

  • Direct the buying and planning of all products featured on the website including licensed products

  • Build and manage an Open-To-Buy process by department to support and react to rapid growth

  • Establish and manage a Planning process to facilitate financial plans by department

  • Partner with a cross functional leadership team including product development, brand marketing, supply chain, wholesale, and IT to develop the seasonal product line and go-to market strategy

  • Monitor all website KPI’s and work with eCommerce Operations and Marketing to create new testing strategies; present clear and concise analysis with recommendations

  • Design new sales and inventory reports and work with cross-functional partners in eCommerce Technology and Information Technology to automate the data to feed the reports

  • Chase high-performing graphics by working with the Product team to re-order best sellers both on-shore (to maintain size integrity in the short term) and off-shore (to capture cost savings on larger orders to cover longer term needs)

  • Expand upon high-performing graphics by working with the Product team to offer best-sellers in multiple colors, necklines and sleeve lengths

  • Partner with the website development team and prioritize new functionality that will drive revenue and improve the user experience

  • Write briefs for email and web assets to support merchandising priorities in order to guide the creative team as they build the assets

  • Manage 2 Buyers

You’ll know you’re successful when:

  • You are achieving Sales and GM% targets by category

  • You are growing Revenue per Visit across all device types

  • You are acting in the best interests of the total company, not just eCommerce

  • You are known as a great cultural fit

  • Cross-functional partners seek your input and advice


Your Personal Attributes

  • Be an enthusiastic brand ambassador and a cultural leader

  • Embody the Life is Good mission and Super Powers at all times

  • Have a player-coach approach to your work

  • Speak and write clearly, simply and succinctly

  • Present a consistently steady and optimistic demeanor

  • Thrive in a fast-paced, creative environment and have the ability to move quickly and comfortably between multiple projects, managing them from start to finish

Your Experience and Qualifications:

  • Minimum 5 years of buying and planning experience

  • eCommerce merchandising experience

  • Digital marketing experience

  • Excellent interpersonal skills, team building acumen, leadership skills

  • Experience managing a team


We're located in the innovative Fort Point neighborhood. You'll be involved in growing our social mission through the Life is Good Kids Foundation. We offer top quality Medical, Dental, Vision, Flexible Spending Accounts, Transit or Parking Reimbursement Accounts, Life, AD&D, Short and Long-Term Disability, 401(k) with matching funds, Vacation, 10 paid holidays, Personal Time, Good Vibes Time and Family Time.

Life is Good is an equal opportunity employer and does not discriminate against otherwise qualified applicants on the basis of race, color, religion, national origin, ancestry, sex, age, mental or physical disability, pregnancy, sexual orientation, gender orientation or expression, marital status or veteran status, or any other legally protected characteristic under applicable federal or state law. We welcome vegans, vegetarians and carnivores alike.