Massachusetts Creative Jobs

Director, Marketing Minimally Invasive Breast Solutions (MIBS) Portfolio

Boston, MA, United States

The Director, Minimally Invasive Breast Solutions (MIBS), is responsible for leading the team to collaboratively create and tactically execute the integrated marketing strategy for the greater than $250m MIBS portfolio.

What to Expect & Key Responsibilities:

Team and Business Leadership

Lead five member team. Develop cross-functional relationships to help drive execution and commercial results. Responsible for culture setting and team development.

Brand Strategy

Develop marketing plans for individual products and portfolios to maximize annual growth. Establish clear strategies tied to customer segmentation, develop value proposition, messaging and multi-channel execution plan.

Product Launch

Responsible for leading and executing impactful US product launches. Specific responsibilities

include the development of brand strategy, medical education and marketing materials for all key stakeholders (salesforce, physicians, hospitals, patients, payers, etc.), price strategy, promotional plan, product training plan (salesforce & customers), product forecasting, inventory roll-out plan, sales tools.

What We Expect:

Customer facing, on a monthly basis, spend time with key customers and commercial team members. Understand competitive landscape and provide input into next generation portfolio prioritization. Assist in business development opportunity assessments.

Requirements:

• Minimum 7-10 years’ healthcare experience

• Previous people manager experience

• Bachelor's degree, advanced degree a plus

• Must have strong writing and verbal skills

• Proven track record of creating successful strategic marketing plans from concept to execution with associated KPIs

• Ability to work well with others, build culture, provide leadership and project management when required

• Ability to travel 25%

Strategic Marketing Communications Manager Preferences:

• Medical device or capital experience preferred

• Remote work considered for the appropriate candidate

Additional Information:

• The annualized base salary range for this role is $140,300 to $249,000 and is bonus eligible. Final compensation packages will ultimately depend on factors including relevant experience, skillset, knowledge, geography, education, business needs and market demand.

Agency and Third Party Recruiter Notice:

Agencies that submit a resume to Hologic must have a current executed Hologic Agency Agreement executed by a member of the Human Resource Department. In addition Agencies may only submit candidates to positions for which they have been invited to do so by a Hologic Recruiter. All resumes must be sent to the Hologic Recruiter under these terms or they will not be considered.

Hologic, Inc. is proud to be an Equal Opportunity Employer inclusive of disability and veterans.

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