Fidelity Investments Director, Marketing Measurement & Analytics in Boston, Massachusetts
This position can be based in Boston or Smithfield
The Expertise We’re Looking For
8 years of relevant marketing measurement and analytics experience, with exposure to measurement of owned media (on-site marketing, on-site content, direct marketing, webinars, local events etc.)
Experience with measurement techniques that derive business value from marketing activities. These techniques could include multi-touch attribution, cross-channel attribution etc.
Expertise using programming languages (Python, R, etc.)
Strong utilization and hands-on experience with digital analytics tools such as Adobe Analytics, Adobe Target, (or other tools like them) as well as experience merging digital data with offline customer data.
Hands on experience with developing A/B testing frameworks, experimental design, sampling methods, and statistical analysis/hypothesis testing
Outstanding consultative, critical thinking, analytical and communication skills with ability to operate strategically and build effective stakeholder partnerships
The Purpose of Your Role
The Director, Marketing Measurement & Analytics will be responsible for measuring and optimizing the performance of Fidelity’s Owned Media efforts. You will partner with marketing stakeholders, finance, and technology partners to design and measure experiments, report on key metrics to demonstrate how our marketing is driving value, and create executive level presentations that help stakeholders understand current effectiveness of our owned channels and what can be done to better optimize. Your work will be critical to help improve the customer and business value driven by marketing.
The Skills You Bring
You have the knowledge and expertise to partner with business stakeholders to optimize marketing content and uncover new opportunities to improve the value of marketing to the business
You have strong command of digital analytical tools and visualization software to build and administer web analytics dashboards, reports and point out key insights in the data
You operate with a sense of urgency in a fast-paced environment and have great attention to detail and are able to multitask and adapt quickly
You have strong communication skills and a collaborative mindset to be able to work across different areas of the business and effectively convey measurement results
The Value You Deliver
You lead measurement analytic projects that provide insights to improve marketing performance
You enable the organization to make objective, informed decisions
You consult with key stakeholders to help them use data and insights most effectively
You create executive level presentations to bring out insights clearly and concisely
You provide work that enables the firm to drive maximum impact most efficiently
How Your Work Impacts the Organization
The CKSI (Customer Knowledge & Strategic Insights Group) is a centralized research and analytics group with a mission of driving growth and profitability using data and analytics. By being a part of CKSI you and your work are playing a critical role to powering Fidelity’s future.
At Fidelity, we are focused on making our financial expertise broadly accessible and effective in helpingpeople live the lives they want. We are a privately held company that places a high degree of value increating and nurturing a work environment that attracts the best talent and reflects our commitment toour associates. We are proud of our diverse and inclusive workplace where we respect and valueour associate for their unique perspectives and experiences. For information about working at Fidelity,visit FidelityCareers.com.
/Fidelity Investments is an equal opportunity employer./
Job: *Marketing Analysis
Title: Director, Marketing Measurement & Analytics
Requisition ID: 2000861
Other Locations: US-RI-Smithfield