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CVS Health Director, Industry Manager- CMX Media Exchange in Boston, Massachusetts

Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver. Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.

CVS Media Exchange [CMX] is dedicated to driving measurable outcomes for our suppliers, merchants, stores, GMs, brand advertisers, and agencies. Our full-funnel ad solutions leverage CVS ’s in-store and online data, extensive reach, and to provide measurable results for our clientele. With a range of flexible pricing and buying models, including self-service; these solutions help businesses build brand awareness, engage with CVS consumers, and convert CVS consumers to shoppers.

CMX’s Leadership team is seeking an experienced Industry Manager for our General Merchandise & Consumables vertica to help build and manage a team of vertical industry professionals to lead the CMX monetization strategy for our brands.

The ideal candidate will be a strategic, creative thinker with the ability to work cross-functionally to develop scalable solutions for their clients and their teams.

They will have managed/scaled businesses and have the capability to manage and motivate a small but high-performing team. Ideal candidates will have consistent management experience as well as extensive experience selling or buying cross-network online marketing solutions such as direct response, search, branding, integrated sponsorships, and display advertising. 

Additionally, the candidate will have experience working within a matrix organization as well as experience in leading, coaching and influencing people. Candidates must have strong consultative sales skills with C-suite leaders, a collaborative and innovative spirit , and be extremely comfortable dealing with ambiguity.


  • Creates sales strategy and builds a culture of collaboration to achieve industry-wide (for example, Fast-Moving Consumer Goods (FMCG)/ Health and Wellness etc.) sales targets within the annual operating plan by building plans to achieve internal annual objectives across various areas (for example, product management, platform, operations, finance, marketing, research, strategy, and sales)

  • Developing a sales strategy for the industry with a minimum sales target (for example, $30M+); finalizing revenue targets for each account along with general managers based on past trend analysis

  • Recommending broad approaches and areas of opportunities to meet the targets and long range plans to senior leadership and team: highlighting areas of concern or bottlenecks to the leadership team

  • Understanding the industry strategy across other departments (for example, marketing, eCommerce marketing, and Stores)

  • Partnering with internal and external stakeholders (for example, merchandising heads, general managers, senior partners of suppliers, agencies and marketers) to drive the business forward.

  • Builds, leads, and develops a team with a minimum team size by providing direction and guidance to associates on career development ; Conducting weekly meetings, providing constructive feedback to associates to enhance skills, knowledge, brand perception , institutional knowledge, and work performance; conducting performance and career development conversations; engaging and mentoring less experienced managers and associates.

  • Oversees and is responsible for financial results in area of responsibility by building action plans to achieve annual objectives across various groups (for example, product, platform, operations, finance, marketing, research, strategy, and sales)

  • Driving a cross-team/functional workstream; tracking against key performance metrics; creating a playbook for the industry in partnership with other industry managers; crafting conference-worthy case studies that demonstrate the approach, solution provided, success story, and results achieved by the marketer.

  • Provides overall direction by analyzing business objectives and customer needs; developing, communicating, building support for, and implementing business strategies, plans, and practices; analyzing costs and forecasts and incorporating them into business plans; determining and supporting resource requirements; evaluating operational processes

  • Measuring outcomes to ensure desired results; identifying and capitalizing on improvement opportunities; promoting a customer environment; demonstrating adaptability and sponsoring continuous learning.

  • Develops and implements strategies to attract and maintain a highly skilled and engaged workforce by diagnosing capability gaps; recruiting, selecting, and developing talent; supporting mentorship, workforce development, and succession planning; and leveraging the capabilities of new and existing talent.

  • Cultivates an environment where associates respect and adhere to company standards of integrity and ethics by integrating these values into all programs and practices; developing consequences for violations or non-compliance; and supporting the Open Door Policy.

  • Develops and leverages internal and external partnerships and networks to maximize the achievement of business goals by sponsoring and leading key community outreach and involvement initiatives; engaging key stakeholders in the development, execution, and evaluation of appropriate business plans and initiatives; and supporting associate efforts in these areas.

    Required Qualifications:

    • 10+ years of experience in marketing or advertising sales

    • 5+ years of performance management, leadership and cross-functional leadership experience

    • 4+ years of digital media experience including examples of testing, validating emerging opportunities

    and media networks

    Preferred Qualifications:

    • Experience in brand advertising (for example, TV or video, sponsorship), media sales, customer

    acquisition and growth, search, mobile and online sales

    • Experience with retail media or retail/ecommerce agency experience

    • Previous traditional sales experience, preferably in digital media with CPG clients

    • Brand category management experience

    • Excellent communication skills that can be effectively articulated in both written and verbal forms

    across a diverse audience base.


Bachelor’s degree or equivalent (HS Diploma and 4 years of experience) required

Pay Range

The typical pay range for this role is:

$105,000.00 - $226,600.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company’s 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off (“PTO”) or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies. For more detailed information on available benefits, please visit

CVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated.

You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.

CVS Health is committed to recruiting, hiring, developing, advancing, and retaining individuals with disabilities. As such, we strive to provide equal access to the benefits and privileges of employment, including the provision of a reasonable accommodation to perform essential job functions. CVS Health can provide a request for a reasonable accommodation, including a qualified interpreter, written information in other formats, translation or other services through If you have a speech or hearing disability, please call 7-1-1 to utilize Telecommunications Relay Services (TRS). We will make every effort to respond to your request within 48 business hours and do everything we can to work towards a solution.