Realogy Holdings Corporation Director, Field & Community Marketing- RealSure- Remote in Boston, Massachusetts
Director, Field & Community Marketing- RealSure- Remote
RealSure is a new way for everyday people to gain access to the financial rewards of home ownership, by making the buying and selling process more enjoyable, certain and consumer-centric.
We are a fast-growing venture that is laser focused on building a real estate platform that will be the great equalizer, giving the average person a way to compete and win in a housing market that is increasingly skewed toward cash buyers and institutional investors.
Launched in October 2019 as a joint venture between Realogy and Home Partners of America (HPA), RealSure is now in rapid expansion as a stand-alone brand. We aim to level the playing field for everyday people by offering them the backing of cash to buy and sell with confidence, the guidance of the most trusted real estate agents on the planet and a suite of tech-enabled tools to create a frictionless experience, from start to finish.
We're relentlessly focused on the consumer experience and are building a team of like-minded, dynamic and ambitious people who share in our belief that everyone deserves a chance to experience the financial and emotional rewards of homeownership.
RealSure is expanding and looking for a dynamic leader for the integral role of Director, Community Marketing, reporting to the VP, PR, Crisis and Field Marketing. This individual will oversee the strategic and marketing mix planning and execution of local marketing activities for the RealSure brand across the country. This dynamic leader will oversee a team of district managers to drive brand awareness and differentiation with agents, deepen community relationships in current markets, support new market launches and identify local marketing partnerships that reinforce the Realsure brand. This leader has excellent communication skills, loves creative idea generation that aligns with strategic goals, and is excited about the potential of growing a brand from the ground up and ushering in new levels of growth and success at RealSure.
This role is 100% remote . We tend to work EST/CT hours, but are flexible and empowering. We will get together monthly for strategic meetings and offsites, rotating between NY/Chicago/LA depending on weather and seasonality + local activations and field events. This will require 20-30% travel.
Lead the development and execution of innovative strategies to drive agent awareness and agent of RealSure products, including on the ground agent education and activation via touchpoints including in-person, email, social and alternative channels in collaboration with product and revenue teams across RealSure.
Build a localized community marketing strategy that drives brand awareness and engagement in support of RealSure strategies and business goals. Collaborate with the revenue team to maximize impact of initiatives to drive growth.
Out of the box creative thinker, always willing to push the boundaries and find ways to do more with less (and make an impact!)
Support the development of comprehensive go-to-market strategies for new market launches in collaboration with marketing, product, revenue teams across RealSure.
Identify and develop localized marketing partnerships and opportunities for Realsure to drive brand equity and awareness in support of Realsures strategies and goals.
Manage, coach, train, and develop a team of district management professionals to ensure flawless execution of programs that will grow brand awareness with consumers and field agents.
Share insights and best practices through open communication, recaps, & reports.
Your background includes:
Bachelor’s Degree in Business, Communications, Marketing, or related field; MBA preferred.
7+ years of public relations experience.
3-5+ years of experience managing dispersed/field teams with strong ability to translate priorities and work through others.
A proven track record for supporting new brands and developing innovative grassroots marketing campaigns and approaches. A history of traditional and non-traditional brand marketing strategies and activations preferred.
Exceptional ability to think outside the box / creatively as well as identify trends and insights and turn them into action and structured thinking.
Proven ability to work effectively with multiple constituents, including peers and executive management.
Ability to articulate & present ideas and recommendations at and to an executive level.
Skilled in managing and prioritizing shifting responsibilities in a fast-paced environment.
Exceptional project and budget management skills.
Background in event management or planning.
Experience in leveraging social media and other emerging technologies or channels for hyper local marketing.
This position can be performed anywhere except Colorado.
Realogy Brokerage Group
Realogy Holdings Corp. (http://www.realogy.com/) (NYSE: RLGY) is the leading and most integrated provider of U.S. residential real estate services, encompassing franchise, brokerage, and title and settlement businesses as well as a mortgage joint venture. Realogy’s diverse brand portfolio includes some of the most recognized names in real estate: Better Homes and Gardens® Real Estate (https://www.bhgre.com/) , Century 21® (https://www.century21.com/) , Coldwell Banker® (https://www.coldwellbanker.com/) , Coldwell Banker Commercial® (https://www.cbcworldwide.com/) , Corcoran® (https://www.corcoran.com/) , ERA® (https://www.era.com/) , Sotheby's International Realty® (https://www.sothebysrealty.com/eng) . Using innovative technology, data and marketing products, best-in-class learning and support services, and high-quality lead generation programs, Realogy fuels the productivity of independent sales agents, helping them build stronger businesses and best serve today’s consumers. Realogy's affiliated brokerages operate around the world with approximately 190,000 independent sales agents in the United States and more than 112,000 independent sales agents in 113 other countries and territories.
At Realogy, diversity fuels success – for our company and for our employees. We strive to be the preferred company for diverse talent, committed to creating an inclusive environment that encourages everyone to succeed. We pursue talent – strategic thinkers who are eager to innovate, focused on execution and accountable for results. We value diversity – respecting backgrounds, cultures, perspectives.
You’ll find our commitment to diversity reflected in our achievements:
Forbes 2020 Best Employers for Diversity.
Recognized on the 2020 Human Rights Campaign Corporate Equality Index .
Recognized for gender diversity on our board of directors by Executive Women of New Jersey and Women’s Forum of New York.
First residential real estate company to endorse the Equality Act and fully support H.R. 1447 amending the Fair Housing Act to include LGBTQ+ as protected classes.
With diversity, we succeed together. We hope you’ll join us.
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Realogy Holdings Corporation
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