Validity Director - E-Commerce Marketing in Boston, Massachusetts
About the Role
Validity is seeking a Director of E-commerce Marketing to lead our efforts in growing our product-led growth go-to-market motion that is completely supported by a self-service e-commerce sales process. This is a unique opportunity for an entrepreneurial marketer to join the team and become our in-house PLG and E-commerce expert. At Validity we understand how Enterprise and Midmarket professionals think about their email marketing and data management programs, we are very much still learning how these personas are alike and different from their counterparts in the SMB space.
Position Duties and Responsibilities
Develop compelling multi-channel marketing programs to support the demand generation needs for our e-commerce product offerings DemandTools Elements, Everest Elements, Britverify and Mailcharts.
Work closely with the product teams to measure the overall funnel of traffic from across our web portfolio for each solution and understand where in the process we are losing potential buyers from completing a purchase.
Identify all relevant vendors that can provide us access to digital marketers, email marketers, CRM admins, marketing ops and sales ops professionals working for SMB businesses.
Align with the midmarket and enterprise email and data demand generation managers to understand what demand gen efforts are currently taking place where there will also be SMB organizations.
Measure and analyze marketing attribution dashboards to best understand what is fueling revenue for the business in order to double down on what’s working and vacate what isn’t.
Identify adjacent vendors that are going after the same personas in order to identify potential co-marketing opportunities.
Establish intimate knowledge or our database (Salesforce) and Marketing Automation platform (Marketo) to uncover opportunities for engagement with segments of this audience we already currently have within our database.
Work closely with the content marketing team and subject matter experts from across the business to craft content and programming that will resonate best with this audience and lead to top of funnel acquisition.
Identify key events these organizations attend and coordinate our sponsorship and presence at these events in order to secure more customers.
Align closely with the sales development team to ensure they understand how best to follow up with accounts that don’t qualify for midmarket or enterprise opportunities but are great fits for our SMB products.
Work with the digital agency on our SEM and paid social strategy to generate demand within this audience segment.
Manage and hire a marketer to work with you on conversion rate optimization across all of the funnels within the business.
Required Experience, Skills, and Education
5+ years of marketing experience in SAAS for an SMB audience.
Proficient at campaign reporting and analysis tools such as Marketo, Saleforce Google Analytics or similar
Experience reporting on marketing attribution and ROI metrics
Ability to communicate and present clear and concisely in a way that evokes confidence in your work.
Ability to partner with cross-functional stakeholders, speakers, analysts, etc. to achieve objectives and hit timelines
Strong budgetary management experience and analytical skill. Proven track record of analyzing marketing spend to determine ROI and inform future activities/investments.
Highly creative with the ability to innovate new ways to generate interest and excitement among targeted audiences.
Preferred Experience, Skills, and Education
Bachelor’s degree in a related field
Experience in martech and salestech space is preferred
For over 20 years, tens of thousands of organizations across the world have relied on Validity solutions to target, contact, engage, and retain customers – using trustworthy data as a key advantage. Validity’s flagship products – Everest (https://www.validity.com/everest/) , DemandTools (https://www.validity.com/demandtools/) , BriteVerify (https://www.validity.com/products/briteverify/) , and GridBuddy Connect (https://www.validity.com/gridbuddyconnect/) – are all highly rated, #1 solutions for sales and marketing professionals. These solutions deliver smarter email campaigns, more qualified leads, more productive sales, and ultimately faster growth.
Validity is a truly unique company - massive revenue growth, top-tier investors, 5-star product ratings, proven ability to acquire and integrate top tech companies and welcome them into the Validity family, a winning culture, and a work environment that fosters hard work, trust, and fun.
Headquartered in Boston, Validity has offices in Tampa, Denver, London, Paris, Sao Paulo, and Sydney. For more information, connect with us on LinkedIn (https://www.linkedin.com/company/validityinc/) , Instagram, (https://www.instagram.com/trustvalidity/) and Twitter (https://twitter.com/TrustValidity) .
Validity is proud to be an equal opportunity employer. We are committed to equal opportunity regardless of race, color, ancestry, religion, gender, gender identity, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status.
Powered by JazzHR