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Robert Half Director, D2C Acquisition Marketing in Boston, Massachusetts

Description

We are looking for a Director of D2C Acquisition Marketing to help lead the charge in driving our subscriber growth in Boston! In this position, you will build and scale the company's local marketing efforts through brand awareness and local field events, while also partnering closely with the Sales Director to drive customer acquisition. Reporting to the Senior Director of Field Marketing, you will be responsible for the approach to marketing in the Boston market from budget to execution to team management.

Responsibilities:

• Lead and execute local marketing from subscriber acquisition programs, field programs, ambassador programs to local events and marketing partnerships

• Drive accountability with internal teams and external vendors to achieve results

• Partner with Sales Director to align on goals and plans

• Oversee and optimize local marketing programs with focus on measurable performance

• Implement test and learn methodologies across all programs with teams.

• Oversee brand integrity across local marketing channels, ensuring that all creative communications meet brand guidelines (as expressed visually, verbally, tonally and behaviorally)

• Develop plan to acquire new customers/subscribers in the Boston market through local channels and oversee the execution of local marketing activities from partnerships, grassroots marketing, to new media content and local influencer marketing

• Drive ongoing initiatives to foster a community, convert and engage new subscribers

• Develop and implement a robust marketing plan for opening new Beam Zones

• Oversee the management, reporting, and post-initiative communication for all local marketing efforts

• Adapt national marketing programs to ensure success at a local level

Qualifications:

• Bachelor's Degree or equivalent experience

• 7+ years of experience in marketing, ideally in local field marketing and/or customer acquisition

• Experience successfully managing and leading a marketing team

• Ability to closely partner with sales teams

• Experience working with and understanding different demographics and backgrounds

• Understanding of the Boston market and neighborhoods

• Experience with data analytics and how to effectively apply learning to improve performance

• Deep understanding of web-based data and metrics with a track record of distilling actionable insights from data

• Ability to communicate effectively to business stakeholders, team and partners

• Ability to influence and manage multiple teams with excitement to reach milestones

Requirements

D2C Marketing, Acquisition & Retention Marketing, Field Marketing, Brand Awareness, Brand Building, Brand Strategy, Marketing Strategy, Customer Acquisition, Marketing Events, Working with Sales Teams, Cross-Functional Collaboration, People Management, B2C Marketing, Technology/SaaS/PaaS Industry Experience

Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half puts you in the best position to succeed by advocating on your behalf and promoting you to employers. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity – even on the go. Download the Robert Half app and get 1-tap apply, instant notifications for AI-matched jobs, and more.

Questions? Call your local office at 1.888.490.5565. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.

© 2021 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/terms-of-use) .

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