Realogy Holdings Corporation Director, Content Strategy- RealSure- Remote in Boston, Massachusetts
Director, Content Strategy- RealSure- Remote
RealSure is a new way for everyday people to gain access to the financial rewards of home ownership, by making the buying and selling process more enjoyable, certain and consumer-centric.
We are a fast-growing venture that is laser focused on building a real estate platform that will be the great equalizer, giving the average person a way to compete and win in a housing market that is increasingly skewed toward cash buyers and institutional investors.
Launched in October 2019 as a joint venture between Realogy and Home Partners of America (HPA), RealSure is now in rapid expansion as a stand-alone brand. We aim to level the playing field for everyday people by offering them the backing of cash to buy and sell with confidence, the guidance of the most trusted real estate agents on the planet and a suite of tech-enabled tools to create a frictionless experience, from start to finish.
We're relentlessly focused on the consumer experience and are building a team of like-minded, dynamic and ambitious people who share in our belief that everyone deserves a chance to experience the financial and emotional rewards of homeownership.
RealSure is expanding and looking for a dynamic leader for the integral role of Director, Content Strategy, Reporting to the VP of Brand for RealSure . This dynamic leader will translate RealSure’s business objectives to set strategic direction as well as lead the development of relevant, engaging and high-performing content that drives engagement and conversion. This individual will also oversee the development of strategies for organic content distribution, including social media. The ideal candidate will bring a passion for breakthrough content creation, a love of bold and innovative ideas, and is inspired by the idea of bringing a new brand to life and ushering in new levels of growth and success at RealSure.
This role is 100% remote . We tend to work EST/CT hours, but are flexible and empowering. We will get together monthly for strategic meetings and offsites, rotating between NY/Chicago/LA depending on weather and seasonality. This will require 10-15% travel (2-3 days a month).
Oversee development of RealSure’s content strategy to drive compelling and breakthrough activations and storytelling that supports RealSure’s business and brand objectives and goals.
Lead the development of a robust content and editorial calendar with associated strategies and action plans in collaboration with Communications, Product Marketing, and Brand.
Oversee organic and partner with performance marketing on paid content distribution, including all social media publishing, on-site blog content, syndication and sponsored content monitoring and reporting, providing strategic recommendations on optimization opportunities.
Forge new content relationships with external partners and influencers in partnership with the Public Relations and field/agent teams.
Develop and implement a strategy to leverage our hyper local knowledge and relevance.
Oversee RealSure’s owned social media platforms including local activation and management of community response and crisis escalation.
Partner with marketing analytics to track results for all efforts, and lead the development of consistent reporting that will inform future strategy.
Supervise agency and platform vendor relationships and determine methodologies to increase performance and capacity. Partner with performance marketing to improve marketing technology stack as needed.
What you bring:
Bachelor's degree in communications, marketing, journalism or related creative field.
10+ years experience in marketing or related field.
5+ years experience in a content strategy and creative leadership role.
A passion for visual storytelling through creative editorial content with the ability and desire to experiment, break the mold, and get scrappy.
Exceptional writing skills.
Ability to develop a high-performing internal talent as well as partner with agencies and vendors to maximize collective potential.
Experience with wide range of social platforms including Facebook, Instagram, Twitter, Linkedin, Tik Tok as well as content and digital asset management systems.
Experience in leveraging content across the full funnel with the creative vision to be successful and technical know-how (including SEO) to defined significantly impact key metrics.
Proven leader who has a track record of managing a fast-paced content team and on-time delivery of projects.
Proven success in implementing efficient and effective processes around customer service and crisis management.
Come ready to help scale and grow an organization.
This position can be performed anywhere except Colorado.
Realogy Brokerage Group
Realogy Holdings Corp. (http://www.realogy.com/) (NYSE: RLGY) is the leading and most integrated provider of U.S. residential real estate services, encompassing franchise, brokerage, and title and settlement businesses as well as a mortgage joint venture. Realogy’s diverse brand portfolio includes some of the most recognized names in real estate: Better Homes and Gardens® Real Estate (https://www.bhgre.com/) , Century 21® (https://www.century21.com/) , Coldwell Banker® (https://www.coldwellbanker.com/) , Coldwell Banker Commercial® (https://www.cbcworldwide.com/) , Corcoran® (https://www.corcoran.com/) , ERA® (https://www.era.com/) , Sotheby's International Realty® (https://www.sothebysrealty.com/eng) . Using innovative technology, data and marketing products, best-in-class learning and support services, and high-quality lead generation programs, Realogy fuels the productivity of independent sales agents, helping them build stronger businesses and best serve today’s consumers. Realogy's affiliated brokerages operate around the world with approximately 190,000 independent sales agents in the United States and more than 112,000 independent sales agents in 113 other countries and territories.
At Realogy, diversity fuels success – for our company and for our employees. We strive to be the preferred company for diverse talent, committed to creating an inclusive environment that encourages everyone to succeed. We pursue talent – strategic thinkers who are eager to innovate, focused on execution and accountable for results. We value diversity – respecting backgrounds, cultures, perspectives.
You’ll find our commitment to diversity reflected in our achievements:
Forbes 2020 Best Employers for Diversity.
Recognized on the 2020 Human Rights Campaign Corporate Equality Index .
Recognized for gender diversity on our board of directors by Executive Women of New Jersey and Women’s Forum of New York.
First residential real estate company to endorse the Equality Act and fully support H.R. 1447 amending the Fair Housing Act to include LGBTQ+ as protected classes.
With diversity, we succeed together. We hope you’ll join us.
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Realogy Holdings Corporation
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