Stantec Director, Brand Strategy in Boston, Massachusetts
Director, Brand Strategy - ( 230000AN )
Grow with the best. Join a smart, creative, and inspired team that accomplishes operational excellence. The Stantec community unites more than 26,000 employees working in over 400 locations across 6 continents.
Are you ready to wake up every day excited about your job, and eager to make continuous contributions to a winning team? Are you looking for an opportunity where you can work with and be inspired by talented and creative colleagues, make an impact on your community, gain valuable experience, and build your career? Meet Stantec. Ranked as one of the most sustainable companies in the world, the people we work with are cool, and we want you to have a future here.
Our people are at the core of everything we do. Driven by a culture of inclusion, we offer dozens of employee resource groups, growth opportunities, and flexible work arrangements. We understand that the tools for success look different for everyone, and we’re committed to providing each employee with the support and flexibility they need to thrive.
We’re looking for a Director, Brand Strategy (DBS) that is responsible for managing and continually evolving Stantec’s corporate brand strategy, ensuring alignment with Stantec’s Strategic Plan to create lasting impact. This role will report to the Vice President, Brand Identity, Public Relations & Communications and will lead development of enterprise-wide external and internal brand positioning strategies and related campaigns to bring Stantec’s brand to life. The DBS works closely with leadership; Marketing, Communication, and Public Relations (MCPR) colleagues; and HR colleagues to develop high-impact programs and campaigns to strengthen Stantec’s brand.
Your Key Responsibilities
Manage and evolve Stantec’s corporate brand strategy (brand platform, brand architecture strategy, purpose and promise, values, verbal identity (voice), and employee value proposition), ensuring alignment with Stantec’s Strategic Plan
Work collaboratively to create strategic brand positioning recommendations that integrate research, voice and design, experience, and industry/client knowledge to maximize business impact
Continually monitor competitor brand positioning efforts to ensure Stantec’s brand positioning is unique and differentiated, being mindful of emerging industry trends
Work with MCPR colleagues to develop cutting-edge corporate brand positioning campaigns to continually strengthen brand awareness of Stantec in key markets
Partner with MCPR digital team colleagues to develop website content that reflects Stantec’s corporate brand identity in a compelling way
Partner with MCPR and HR colleagues on strategic recruitment campaigns to bring the best talent in the market to Stantec
Partner with MCPR and HR colleagues on ongoing internal brand awareness/activation campaigns, from onboarding to ongoing “moments that matter”, to infuse Stantec’s talent brand/employee value proposition into the employee experience, supporting retention
Partner with MCPR’s acquisition support team to develop bespoke brand transition plans to capitalize on acquired firms’ brand equity and transition that equity to Stantec
Your Capabilities & Credentials:
Collaborative, passionate, enthusiastic approach grounded in strategy but flexible enough to excel in a changing world
Strong digital fluency
Strategic thinker with a creative flair, with the ability to see the big picture and pay attention to detail
Team player with the ability to build relationships and organize project teams that bring ideas to life
Exceptional organization and presentation skills
Ability to effectively communicate with senior management, supervisors, peers, and clients
Demonstrated proficiency with Web-based tools and Microsoft Office applications, including Outlook, Word, Excel, PowerPoint, and Internet Explorer
Education & Experience:
Post-secondary degree in communications, public relations, English, journalism, or marketing
15 years brand strategy experience, preferably in an agency setting; B2B or professional services client experience preferred
Extensive experience leading development of corporate brand strategies, brand architecture programs/portfolio management, and employee engagement/experience (talent brand) initiatives
Proven experience leading large, complex projects, bringing cutting-edge solutions to the table
Stantec is a place where smart, caring people come to build on each other’s talents and make an impact on the world. Find your fit. Apply today.
The above description is not a comprehensive listing of activities, duties or responsibilities that may be required of the employee and other duties, responsibilities and activities may be assigned or may be changed at any time with or without notice.
Primary Location : United States-Pennsylvania-Philadelphia
Other Locations : United States-Texas-Austin, United States-California-Los Angeles, United States-California-San Francisco, United States-Massachusetts-Boston
Organization : BC-1986 Marketing & Communications-Corporate-US
Employee Status : Regular
Job Level : Manager
Travel : No
Schedule : Full-time
Job Posting : Jan 23, 2023, 7:38:38 AM
Req ID: 230000AN
Stantec provides equal employment opportunities to all qualified employees and applicants for future and current employment and prohibit discrimination on the grounds of race, color, religion, sex, national origin, age, marital status, genetic information, disability, protected veteran status, sexual orientation, gender identity or gender expression. We prohibit discrimination in decisions concerning recruitment, hiring, referral, promotion, compensation, fringe benefits, job training, terminations or any other condition of employment. Stantec is in compliance with local, state and federal laws and regulations and ensures equitable opportunities in all aspects of employment. EEO including Disability/Protected Veterans
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