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Children's Hospital Boston Direct Response Marketing Officer in Boston, Massachusetts

61238BRTitle:Direct Response Marketing OfficerDepartment:Children's Hospital Trust AutoReqId:61238BRStatus:Full-TimeStandard Hours per Week:40 Job Category:Development/Fundraising, Marketing and Communications, Marketing/Public Affairs, Trust and PhilanthropyJob Posting Description: At Boston Children’s Hospital, the quality of our care – and our inclusive hospital working environment – lies in the diversity of our people. With patients from local communities and 160 countries around the world, we’re committed to reflecting the spectrum of their cultures, while opening doors of opportunity for our team. Here, different talents pursue common goals. Voices are heard and ideas are shared. Join us, and discover how your unique contributions can change lives. Yours included.

The Direct Response Marketing Officer primary responsibilities:

  • Manages day-to-day operations of sustainer program, including acquisition efforts such as telemarketing and canvassing, serving as the point person for donors and vendor partners.

  • Monitors and analyzes sustainer performance across all channels, and makes strategy and creative recommendations for the enhancement of the program.

  • Researches and identifies trends in sustainer programs and bring new ideas to the team; surfaces under-utilized opportunities in other channels and initiatives to support sustainer goals.

  • Drives short and long term marketing strategies for the retention and upgrading of one-time ($1-$9,999) donors. Evaluates program results and optimizes as needed.

  • Provides quality control of campaign materials; help develop, review and edit letters, cards, brochures, emails, ads and other communications as requested.

  • Partners with direct response agency to ensure that mail and phone campaigns are high quality, on time and on budget.

  • Collaborates with BCH communications and digital teams to implement strategies.

  • Serves as back-up for all relevant functions of the direct response team.

    Minimum Knowledge and Skills Required:

  • Bachelor’s Degree and a minimum of three years progressive experience in fundraising, direct response marketing, or nonprofit management, or equivalent experience is required.

  • Experience with monthly donor/sustainer program management and/or marketing is preferred.

  • Experience working on face to face or street canvassing programs designed to solicit donations.

  • Excellent communication, presentation, marketing and writing skills.

  • Strong strategy development and execution abilities to collaborate with peers and external vendors to run an effective and net efficient marketing program.

  • Consistent attention to detail, high level of productivity, solution-oriented performer who can be responsive to both staff and donor issues.

  • Ability to effectively present scientific, clinical, research and medical information and make it accessible to large numbers of donors and potential supporters.

  • Strong technical skills in generic software programs (Microsoft Excel, Office & PowerPoint), understanding of gift processes, with the ability to develop proficiency in specific database management systems. Blackbaud CRM or similar database knowledge preferred.

    Please note: During a public health emergency, individuals in this role may be expected to take on additional duties to respond to organizational needs

    Boston Children’s Hospital offers competitive compensation and unmatched benefits, including an affordable health, vision and dental insurance, generous levels of time off, 403(b) Retirement Savings plan, Pension, Tuition Reimbursement, and discounted rates on T-passes (50% off). Discover your best.

    Boston Children’s Hospital is an Equal Opportunity / Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disability.

    *LI Office/Site Location:BostonRegular, Temporary, Per Diem:Regular