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Kforce Digital Web & Marketing Analytics Manager in Boston, Massachusetts

Kforce has a client in Boston, MA that is seeking a Digital Web & Marketing Analytics Manager.Responsibilities:

  • The Digital Web & Marketing Analytics Manager studies website behavior patterns using site metric tools to analyze and optimize business results and user experience

  • Uses quantitative data gathered with software measurement tools, traffic extracts, click streams and drill-downs to develop an understanding of customer behavior, demographics and lifecycle

  • Coordinates report requirements with internal customers to meet business objectives

  • Applies statistics-based market intelligence to business issues and formulates recommendations

  • The Digital Web & Marketing Analytics Manager role typically requires proficiency in web analytics applications, strong database skills and technical understanding of website architecture

  • Candidates qualifying for this position will have similar experience along with the skills and abilities to perform the duties mentioned

  • Any relevant education and/or training will be considered a plus

  • Self-motivated

  • Excellent communication skills

  • User experience

Experience with:

  • Analytics Platform

  • Excel

  • Data Analysis

  • Digital Marketing

  • Optimization

  • Digital Media Marketing

  • Paid Search

  • Quantitative ROI Statistics

  • Customer Behavior Databases

  • Digital Campaign

  • Marketing Analysis

  • Microsoft Excel

  • Microsoft Powerpoint

  • Quality Checks

  • Segmentation

  • SQL

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.Compensation Type:HoursMinimum Compensation:62.00Maximum Compensation:77.00