Job Information
Federal Reserve Bank Digital Strategist in Boston, Massachusetts
Company
Federal Reserve Bank of Boston
As an employee of the Boston Fed, you will work to promote sound growth and financial stability in New England and the nation. You will contribute to communities, the region, and the nation by conducting economic research, participating in monetary policy-making, supervising certain financial institutions, providing financial services and payments, playing a leadership role in the payments industry, and supporting economic well-being in communities through a variety of efforts. The Boston Fed is one of 12 Reserve Banks and we serve all or parts of Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, and Vermont. Our mission is accomplished through our Bank's values: diversity, equity and inclusion, innovation, integrity, and leadership.
Job Summary
This position is responsible for developing and managing compelling, high-quality content for the Federal Reserve Bank of Boston’s digital communications channels to enhance the Bank’s reputation and promote a better public understanding of the organization. This position will work with Corporate Communications staff and other key stakeholders throughout the Bank to develop, refine, and optimize adaptive content for delivery through the Bank’s digital communications channels including web sites, social media, e-mail communications platform, and online video libraries.
Principle Responsibilities
Market Analysis: Researching industry trends and competitors in the in digital market (web, email, social media)
Planning: Defining clear objectives for digital campaigns aligned with overall business goals.
Audience Targeting: Identifying and understanding target audiences for digital outreach to help increase the public’s understanding of the Bank.
Channel Optimization: Manage, optimize, and deliver through various digital channels like websites, event platforms, social and email for maximum impact.
Data Analysis: Utilizing analytics tools to track and evaluate the performance of digital campaigns.
Content Strategy: Developing and implementing content plans that resonate with the target audience.
Technology Integration: Incorporating relevant technologies for enhanced digital presence and efficiency.
Collaboration: Working closely and in partnership with cross-functional teams including teammates, business stakeholders and IT
Adaptation: Staying informed about emerging digital trends and adjusting strategies accordingly.
Perform other duties as assigned.
This position is not required to directly supervise others.
Knowledge & Expertise
Knowledge or experience normally acquired through, or equivalent to, the completion of a Bachelor’s degree in digital strategy, marketing or similar discipline and a minimum of 4-6 years work experience.
Proven ability to create and adapt content for a variety of digital channels, including social media. Strong understanding of content marketing principles.
Strong knowledge of and experience using content management systems, including social media CMSs. Ability to track, analyze, report and present on data related to content; proven ability to adjust content development and dissemination based on these findings.
Strong strategic, analytical and organizational skills.
Exemplary customer relationship skills.
Solid understanding of IT application development, operations, and other services typically provided by a central IT organization.
Broad understanding of capabilities involved in user experience design and visual design disciplines
Excellent writing, presentation communication skills, including experience developing and promoting content for the web.
Ability to work independently and proactively, handle multiple requests/projects simultaneously, and work in a fast-paced environment.
Always verify and apply to jobs on Federal Reserve Bank of Boston Careers (https://www.bostonfed.org/careers.aspx) or through verified Federal Reserve Bank social media channels.
Ability to work independently and proactively, handle multiple requests/projects simultaneously, and work in a fast-paced environment.
The Federal Reserve System is committed to a diverse and inclusive workplace and to provide equal employment opportunities to all persons without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, genetic information, disability, or military service.
All employees assigned to this position will be subject to FBI fingerprint/ criminal background and Patriot Act/ Office of Foreign Assets Control (OFAC) watch list checks at least once every five years.
The above statements are intended to describe the general nature and level of work required of this position. They are not intended to be an exhaustive list of all duties, responsibilities or skills associated with this position or the personnel so classified. While this job description is intended to be an accurate reflection of this position, management reserves the right to revise this or any job description at its discretion at any time .
For this job, any offer of employment is contingent upon the satisfactory completion of a physical examination (including a drug screening), reference checks, and a background check investigation consisting of credit, criminal history checks, and prior employment checks.
Full Time / Part Time
Full time
Regular / Temporary
Regular
Job Exempt (Yes / No)
Yes
Job Category
Work Shift
First (United States of America)
The Federal Reserve Banks believe that diversity and inclusion among our employees is critical to our success as an organization, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. The Federal Reserve Banks are committed to equal employment opportunity for employees and job applicants in compliance with applicable law and to an environment where employees are valued for their differences.
Always verify and apply to jobs on Federal Reserve System Careers ( https://rb.wd5.myworkdayjobs.com/FRS ) or through verified Federal Reserve Bank social media channels.
Privacy Notice (https://www.kansascityfed.org/documents/7797/Workday_Privacy_Notice.pdf)
OUR BANK has one of the most recognizable brands around the world. The Federal Reserve is the central bank of the United States—one of the world's most influential, trusted and prestigious financial organizations. The Federal Reserve is charged with the important mission of promoting a strong economy and a stable financial system and fulfills this responsibility by formulating national monetary policy, supervising and regulating banks and bank holding companies, and providing financial services for banks and the U.S. government.
OUR PEOPLE are diverse in background and ideas, which allows for ongoing creativity and innovation. Ultimately, they are the ones who push our high-performance, exchange-driven culture forward.
Why Our People Choose Us:
Our reputation precedes us
There will always be room for personal growth
Our people are first
You’ll find the right balance
Your responsibilities will be meaningful
We hope that you will be our future colleague.
Always verify and apply to jobs on Federal Reserve System Careers (https://rb.wd5.myworkdayjobs.com/FRS) or through verified Federal Reserve Bank social media channels.