Regions Bank Digital Search Engine Optimization Strategist in Boston, Massachusetts
Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice.
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At Regions, the Digital Search Engine Optimization (SEO) Strategist manages search engine optimization strategies that drive brand awareness and customer conversion with measurable results. Understands and support initiatives that will contribute to the goals and success of our campaigns. As search engine algorithms become more complex, helping the user experience (UX) team manage multiple website entry points will lead to far a better search-to-landing-page-to-conversion experience. Focuses on the successful analysis and evaluation of search optimization to help the business groups improve sales and adoption. Makes the already solid content great by making it more actionable and visible.
As part of our larger User Experience UX team, through this person’s efforts, Regions is able to achieve higher Google search engine rankings, make our content more discoverable to customers and prospects and improve our conversion rates while fighting off increased competition. While SEO targets search engines, the larger UX team focuses on the customers and prospects that use our digital platforms (website, mobile app, account opening, online banking). Both share a common goal of giving our users the best experience.
Works on organic growth initiatives with a cross-functional team to execute SEO best practices and strategies
Performs keyword research, continuous site auditing and recommend on-page optimization based on business objectives for both existing content and new opportunities
Develops comprehensive keyword research documentation and strategic keyword evaluations
Conducts backlink analysis of our site and our competitors to find new link opportunities and monitor link quality
Works with the UX team to create easy navigation and site structure that impacts Google search results
Monitors and analyzes site performance using a range of SEO and web analytics tools
Complements social and content teams by providing target terms, anchor text and landing pages for off-domain content to drive Page Authority to key pages
Identifies and manages crawl errors, sitemaps, site speed issues and any other technical issues that can affect ranking
Reports regularly on SEO key performance indicators, including Ranking, Traffic, click-through rate (CTR), conversion and cost per action
Communicates with digital banking stakeholders about SEO strategies, tactics, deliverables and performance
Stays up-to-date on current SEO industry trends and technologies
Uses prescribed guidelines or policies to analyze and resolve problems
Receives a moderate level of guidance and direction
This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.
Bachelors degree in a Quantitative, Marketing, Communications, or related discipline
Five (5) years experience with on-site technical SEO, content strategy development and site audits
Extensive experience with software for data, tracking and analytics, including BrightEdge, Moz, Google Search Console, ScreamingFrog and other comparable tools sets
Local search optimization experience
Strong understanding of SEO best practices and an aptitude for continued education and growth in the search space
Knowledge of various technologies and web design principles and the effect on SEO
Experience implementing content-focused and technical SEO tactics independently or by working with developers
Deep understanding of keyword difficulty and relevance, as well as link popularity and its SEO relevance
Strong Microsoft Excel skills
Working knowledge of hyper text markup language
Comfort collaborating with both developers and marketers to accomplish SEO objectives, including the ability to create product specifications
Influencing our UX by tracking the latest Google trends like site speed issues, user signals and varied site entry points
Strong analytical skill set, capable of analyzing and reacting to performance data
Be a thought leader who can share trends and behaviors on digital media to optimize existing platforms as well as properties that are not currently used or that are underutilized
Strong written and verbal communication skills, with ability to develop documents and presentations
Positive attitude and the ability to thrive in a collaborative environment
Be able to build and scale, with a focus on execution
Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.
The target information listed below is based on the national range and level of the position.
Job Range Target:
Incentive Pay Plans:
This job is not incentive eligible.
Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for associates. Listed below is a synopsis of the benefits offered by Regions for informational purposes, which is not intended to be a complete summary of plan terms and conditions.
Paid Vacation/Sick Time
401K with Company Match
Medical, Dental and Vision Benefits
Health Savings Account
Flexible Spending Account
Employee Assistance Program
Associate Volunteer Program
Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time. To learn more about Regions’ benefits, please click or copy the link below to your browser.
Riverchase OPS Center
Bring Your Whole Self to Work
We have a passion for creating an inclusive environment that promotes and values diversity of race, color, national origin, religion, age, sexual orientation, gender identity, disability, veteran status, genetic information, sex, pregnancy, and many other primary and secondary dimensions that make each of us unique as individuals and provide valuable perspective that makes us a better company and employer. More importantly, we recognize that creating a workplace where everyone, regardless of background, can do their best work is the right thing to do.
OFCCP Disclosure: Equal Opportunity Employer/Disabled/Veterans
At Regions, our culture focuses on five core values that are a commitment to how we will do business:
Put people first
Do what is right
Focus on your customer
Through these values, our mission to make life better drives our desire to improve and make a positive difference in the communities where we work and live through financial investments and volunteering.
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