Massachusetts Creative Jobs

Job Description

Diversity, Equity and Inclusion are at the core of our mission to strengthen and empower the communities we serve.

As a Digital Sales Strategist with MassLive Media Group / Advance Local Media , you'll be on the front line of new digital marketing products and technologies, continually providing up-to-date solutions for clients and taking ownership of client success. You'll work with account executives to help close and grow top digital accounts, cultivating account relationships through needs analysis, developing sales strategies, and identifying and implementing campaign execution and tracking steps.

The base salary range is $70,000 to $75,000 per year. Additional incentives bring total potential compensation to $100,000 to $105,000.

What you'll be doing:

• Develop digital marketing strategies for new clients, in partnership with account executives and sales leads, ensuring brand consistency across all client assets (including regular quality checks.)

• Identify current clients and campaigns that are positioned for growth by devising new ideas to introduce tactics and capture additional market share for the client.

• Spearhead research efforts through data platforms as well as more traditional research avenues and apply gained insights/data to create pitch-perfect digital briefs, customer journeys and campaign plans.

• Stay up to date on current and emerging industry trends, technology, and events to provide the most cutting-edge insights and guidance to clients and the agency at large.

• Monitor and analyze performance across clients' digital channels to track engagement, providing insights from media monitoring, and performance analytics to help optimize client campaigns.

• Collaborate with fulfillment team guiding the development of client facing reporting -- dashboards and reporting presentations, and lead reporting calls.

• Develop and optimize clients' overall digital content strategy, as well as measure engagement and impact over time.

• Participate in client presentations and business development meetings as an expert in the digital marketing arena to add strategic support.

Our ideal candidate will have the following:

• minimum 4 years' experience with multiple forms of digital media including social, mobile, video, display, content, and search

• A desire to take on a leadership position of expertise, and be a source of knowledge and education to their peers

• Knowledge of digital media platforms: Google Analytics, display tactics, streaming video tactics, paid and organic search strategies, social media strategies.

• Excellent organization skills (especially when it comes to daily internal communications;) data analysis skills and problem-solving skills with the ability to thrive in a deadline-driven environment supporting multiple projects simultaneously

• Experience working within retail, healthcare, education and travel verticals is preferred

• Strong verbal, written, and presentation skills

• Microsoft Office (Excel, PowerPoint, Outlook, Word) necessary; experience with Salesforce, Hubspot, various CRM platforms is a plus

• Bachelor's degree in marketing, data/statistics, business or related field preferred

Additional Information

Advance Local Media offers competitive pay and a comprehensive benefits package with affordable options for your healthcare including medical, dental and vision plans, mental health support options, flexible spending accounts, fertility assistance, a competitive 401(k) plan to help plan for your future, generous paid time off, paid parental and caregiver leave and an employee assistance program to support your work/life balance, optional legal assistance, life insurance options, as well as flexible holidays to honor cultural diversity.

MassLive.com is a part of Advance Local Media, one of the largest media groups in the United States, which operates the leading news and information companies in more than 20 cities, reaching 52+ million people monthly with our quality, real-time journalism and community engagement. Our company is built upon the values of Integrity, Customer-first, Inclusiveness, Collaboration and Forward-looking. For more information about Advance Local, please visit www.advancelocal.com .

MassLive.com is one of the largest news and information websites in Massachusetts. MassLive provides an essential 24/7 news, information and social interaction network. As an organization we aim to inform, engage and entertain, as well as promote active participation in the exchange of news and ideas because knowledge improves people's lives. We embrace new ideas and innovation.

Advance Local Media is committed to creating a diverse and inclusive environment, and is proud to be an equal opportunity/affirmative action employer, encouraging applications from people of all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, genetic information, national origin, age, disability, sexual orientation, marital status, veteran status, or any other category protected under federal, state or local law.

If you need a reasonable accommodation because of a disability for any part of the employment process, please contact Human Resources and let us know the nature of your request and your contact information.

Advance Local Media does not provide sponsorship for work visas or employment authorization in the United States. Only candidates who are legally authorized to work in the U.S. will be considered for this position.