Thermo Fisher Scientific Digital Paid Media Specialist II in Boston, Massachusetts
Paid Media Specialist II
This position can be remote or sit at any location within the Thermo Fisher Scientific Footprint
Thermo Fisher Scientific Inc. (NYSE: TMO) is the world leader in serving science, with annual revenue exceeding $30 billion. Our Mission is to enable our customers to make the world healthier, cleaner and safer. Whether our customers are accelerating life sciences research, solving sophisticated analytical challenges, improving patient diagnostics and therapies or growing efficiency in their laboratories, we are here to support them. Our global organization of more than 80,000 colleagues delivers an outstanding combination of innovative technologies, purchasing convenience and pharmaceutical services through our industry-leading brands, including Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, Unity Lab Services and Patheon. For more information, please visit www.thermofisher.com .
How will you make an impact:
The Paid Media Specialist -Search (SEM/SEO) will manage the planning, launching, maintaining, updating, and optimizing of the paid search campaigns and SEO efforts in support of the overall search strategy for the Fisher Healthcare Division (HMD), nested under the Customer Channels Group. The ideal candidate has extensive hands-on and enterprise-level expertise in SEM/SEO as well shopping campaigns (PLAs).
What you will do:
This person will need to have and eye for detail, be proactive, analytical, comfortable in a fast-paced environment, meet deadlines, and constantly look for new opportunities to improve performance and efficiency. This role will perform data analysis and visualization tasks to promote data influenced decisions.
To be successful in this role, you should be comfortable working in a highly matrix environment in a global organization, collaborating with large teams across multiple marketing departments.
Work closely with growing the HMD SEM channel as well as develop an overall organic strategy and execute upon it
Partner with cross divisional SEM Managers and drive implementation of customer-centric campaigns and standard optimization and reporting tasks
Lead and optimize website content to ensure an outstanding customer experience, while supporting HMD strategies and business priorities
Manage SEO to increase organic search visibility and ranking
Track important metrics and budgets with established dashboards and pacing files
Use channel-specific dashboards to gain insight, uncover optimization opportunities and make data-driven decisions
Find a better way every day, use automation and focus on solutions that scale
Build relationships with business partners to understand and exceed business goals and needs
Work with stakeholders to guarantee efficient project outcome
Manage workflow and maintain tight deadlines of multiple, simultaneous projects, with prioritization guidance from supervisor
Provide project status updates to business partners to set expectations on timelines, accomplishments, open questions, and risks
Stay up to date with the digital marketing industry and trends
How will you get here?
- High School Diploma required, Bachelor's Degree preferred
2 years of experience in B2B or B2C customer-centric digital marketing or eCommerce
Sophisticated understanding of SEM using Google Ads, Bing Ads or other paid search engines
Experience with bid management platforms (e.g. Adobe Media Optimizer, Kenshoo, Marin) a plus
Proven track record of creating, optimizing and reinventing campaigns to constantly improve results
Strong Excel skills, ability to manage and update campaigns via bulk upload process
Experience with analytics tools (e.g. PowerBI, Adobe Analytics) a plus
Experience with SEO tools (e.g. SEMRush, Conductor, SpyFu) a plus
Experience managing multiple strategic clients including ownership and oversight of sophisticated budgets
Knowledge, Skills, Abilities
Excellent interpersonal skills and ability to present to business partners on a regular basis
Strong analytical and problem-solving skills and ability to analyze large and sophisticated sets of data from multiple sources
Use data and dashboards to educate our team with keen insights on improving important metrics
Strong time management, organizational, planning and prioritization skills
Teammate with a positive demeanor who is prepared to go above and beyond to accomplish business objectives
Attention to detail
At Thermo Fisher Scientific , each one of our 80,000 extraordinary minds has a unique story to tell. Join us and contribute to our singular mission-enabling our customers to make the world healthier, cleaner and safer.
Thermo Fisher Scientific is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, creed, religion, color, national or ethnic origin, citizenship, sex, sexual orientation, gender identity and expression, genetic information, veteran status, age or disability status.
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