Job Information
Plymouth Rock Assurance Digital Media Analyst in Boston, Massachusetts
Plymouth Rock is seeking an analytically minded and entrepreneurial Digital Media Analyst to join our rapidly growing Direct Response Auto Insurance business. As the Digital Media Analyst you will manage day to day operations of all digital media campaigns. In addition, you will be responsible for working cross functionally with other media teams on tracking, measuring and optimizing campaigns. If you are a creative and data driven digital marketing professional with the desire to grow and be challenged in a fast-paced entrepreneurial environment we want to hear from you!
Essential Functions and Responsibilities
Executing, managing, and optimizing all digital media campaigns and programs, including platform media buying independently and in support of Manager
Including, but not limited to SEM, programmatic and social
Handling daily campaign maintenance, including pacing and performance, as well as troubleshooting and optimization
Analyze and interpret data and make recommendations to enhance overall campaign performance
Work cross functionally with creative team to align on campaign creative assets and execution
Work cross functionally with the analytics team to optimize campaign performance, measurement and budget allocation
Demonstrating diligence, attention to detail, and adherence to best practices throughout the full campaign life-cycle
Qualifications and Education
Bachelor's degree in business, marketing or a quantitative major
1-3 years of work experience in a marketing or marketing analytics role
Basic knowledge of SEM, DSP and/or paid social platforms
Ability to quickly learn and utilize new digital marketing platforms (Google Ad Manager, Facebook, Google Analytics, internal dashboards etc.)
Strong qualitative and quantitative skills with the ability to draw conclusions and form recommendations from data analyses
Strong knowledge of Microsoft Excel and PowerPoint
Comfortable multi-tasking and working on multiple projects in a team setting
About the Company
The Plymouth Rock Company and its affiliated group of companies write and manage over $1.6 billion in personal and commercial auto and homeowner’s insurance throughout the Northeast and mid-Atlantic, where we have built an unparalleled reputation for service. We continuously invest in technology, our employees thrive in our empowering environment, and our customers are among the most loyal in the industry. The Plymouth Rock group of companies employs more than 1,900 people and is headquartered in Boston, Massachusetts. Plymouth Rock Assurance Corporation holds an A.M. Best rating of “A-/Excellent”.
Job ID: 2022-3267
External Company URL: www.prac.com/
Street: 695 Atlantic Ave