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Wolters Kluwer Digital Marketing Specialist (Marketing Automation) in Boston, Massachusetts

The Digital Marketing Specialist - Marketing Automation will be a vital part of our Marketing Operations team and support the Marketing team through reporting, strategy and ongoing maintenance of marketing automation systems. This role provides the opportunity to contribute recommendations for efficiency improvements in marketing systems and processes and to collaborate cross-functionally on building and implementing these solutions.

Essential Duties and Responsibilities:

  • Responsible for maintaining and improving marketing automation processes, proactively researching, and implementing the latest best practices, strategies, and industry standards for effectively running campaigns

  • Responsible for digital marketing program development and execution, including audience segmentation, testing and deployment, and continual optimization

  • Support ongoing integration efforts with CRM systems and assist in the integration of additional platforms into the marketing automation technology stack

  • Plan and perform A/B testing to identify and implement enhancements that improve key performance metrics such as conversion rates, cost per conversion, program/campaign ROI, and sales growth

  • Applying compliance and legal requirements (CAN-SPAM, GDPR, CCPA, data security, branding, etc.) to Pardot; defining user roles and developing guidance to support the compliance

  • Conduct troubleshooting, leveraging available resources for tracing down and removing technical issue

  • Provide reporting and analytics in Pardot, develop a marketing performance framework

  • Day to day user support for Marketing teams; monitoring and responding to requests where needed

Job Qualifications and Experience:

Education: Bachelor’s degree or equivalent

Experience:

  • 3-5 years of experience in a marketing automation or similar role

  • Experience with marketing automation software such as Pardot, Marketo, Eloqua or Mailchimp (Pardot experience is preferable)

  • Extensive experience with Google Marketing Suite (Analytics, Data Studio, Google Ads, Search Console)

  • Experience with Facebook Business Tools

  • Experience with CRM tools such as Microsoft Dynamics, Salesforce, or Hubspot (Salesforce experience is preferable)

  • Data analysis, analytics and reporting capabilities including advanced knowledge of Excel formulas and data manipulation

The above statements are intended to describe the general nature and level of work being performed by most people assigned to this job. They are not intended to be an exhaustive list of all duties and responsibilities and requirements

Additional Information :

Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.

Salary range: $54,600 - $78,000

EQUAL EMPLOYMENT OPPORTUNITY

Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

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