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Vista Higher Learning Digital Marketing Specialist (K12) in Boston, Massachusetts

We’re lifelong learners, creative thinkers, technology enthusiasts, and innovators who are redefining the way languages are learned and taught. We are looking for a creative and driven Digital Marketing Specialist to join our highly collaborative and dynamic marketing team.

As a key player, the Digital Marketing Specialist will work collaboratively with Product and Brand Managers to develop and execute effective strategies that affect overall business. You will make an impact by driving and executing digital marketing programs (World Language, Dual Language / Bilingual, ELA / EL, and Children’s Literature) within our K-12 education market. Always looking for ways to make a positive impact, you will help us brainstorm on, create and build meaningful solutions to a variety of challenges. Then independently or with the team, you will execute on the plans by utilizing your marketing automation skills and campaign management experience to ultimately assist in achieving the established goal(s).

Principal Duties & Responsibilities:

  • Partner with stakeholders to plan, develop, and execute digital campaign strategies for print and digital products

  • Execute email, Web, SEO / SEM, social, and online advertising campaigns, leveraging all aspects of marketing mix and channels

  • Utilize Marketo and related systems, including implementation and integration, to provide key insights, drive digital strategy, optimize playbook, and create reports and dashboards

  • Regularly update online channels and digital assets, including Websites, social media platforms, blogs, videos / video channels, Webstore, vhlCentral, etc.

  • Measure and report performance of digital marketing campaigns and assess against goals (ROI and KPIs) using Salesforce and Marketo, Google Analytics, and social management tools (Sprout, Facebook Insights, etc.)

  • Collaborate with cross-functional stakeholders to develop content for Websites, landing pages, online ads, blog posts, videos, podcasts, etc.

  • Partner with Business Operations to help manage database strategies, including data hygiene, segmentation, and analysis, and help establish and maintain scalable processes

    Qualifications & Requirements:

  • BA / BS degree in marketing, communications, or related field required

  • 4+ years’ marketing automation experience required; launching / measuring digital campaign experience required

  • Familiarity or knowledge of publishing industry and education market a strong plus

  • 2+ years’ experience with marketing automation systems required; Marketo ideal

  • 2+ years’ experience with CRM systems required; Salesforce ideal

  • Experience building and deploying effective marketing campaigns based on customer, market segment, and product research required

  • Experience creating campaign response reports, dashboards, and value propositions

  • Advanced knowledge of campaign / project / event management tools required (Asana, Smartsheets, Cvent, iCapture, etc.)

  • Solid creative marketing, analysis, campaign management, and writing / copywriting skills with strong attention to detail

  • Ability to work well autonomously and as a part of a highly collaborative team, effectively balance multiple simultaneous priorities, and meet deadlines in a fast-paced environment

  • Possesses excellent interpersonal, active listening, and communication (verbal and written) skills

  • English language verbal and written proficiency required; Bilingual talents a strong plus

  • Willingness to travel up to 10%

    Vista Higher Learning is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, age, color, religion, sexual orientation, gender identity, national origin, physical or mental disability, and/or protected veteran status or other characteristics protected by applicable law.

Vista Higher Learning is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, age, color, religion, sexual orientation, gender identity, national origin, physical or mental disability, and/or protected veteran status or other characteristics protected by applicable law.

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