Job Information
Chewy Digital Marketing Manager in Boston, Massachusetts
Our Opportunity:
Chewy is looking for a Digital Marketing Manager to support our digital marketing efforts and join our team in Boston, MA. The role’s primary focus is the strategy and execution of large-scale social media buys through data-driven customer segments, advanced behavioral targets and tailored creative. Joining a team of platform experts who are in ad platforms every day, the role includes developing high level strategies, media planning, campaign set-up, day-to-day campaign management, monitoring bids/budgets/ad set performance, and optimizing against our target KPIs. The ideal candidate is relentless, data-driven, creative, and thrives in a fast-paced environment. This role sits within our high-performing, metrics-driven performance marketing team that works collaboratively on strategies to drive new customer acquisition. We are looking for someone who is equally passionate about marketing technology, data analysis, platform function, audience segmentation, and creative strategy.
What You'll Do:
Develop media plans and campaign strategies across business units
Analyze campaign performance, identify trends and proactively recommend opportunities for improvement at a daily cadence
Blend creativity and analytical skills with a strong results-oriented, metrics-driven approach to problem solving and campaign management
Leverage platform bid automation to drive direct response performance of new customer acquisition
Partner with platform account management teams to drive campaign performance and ensure campaigns are leveraging the latest ad technology
Utilize relevant 1st and 3rd party audience segments and recommend tailored creative and landing page experiences for testing
Execute structured A/B tests around creatives, audiences and bid strategies
Partner with Marketing Analytics and Product teams to troubleshoot technical bugs or develop performance monitoring, reporting, or tracking needs
What You'll Need:
Bachelor's degree in business, marketing, or related field
4+ years of experience in Paid Social advertising
Experience managing large-scale paid social e-commerce focused campaigns and executing social campaign testing
Technical skills to manage social product ads and product feed health
Strong understanding of major social platform algorithms, ad products, and optimization levers in Meta, TikTok, and Snapchat
A relentless desire to monitor and optimize to performance objectives
Ability to thrive in gray area and independently chart a course for execution
Intermediate Excel skills (basic SQL skills a plus)
Experience with mobile app ecosystem, including tracking in-app events, and analytics
Intermediate Google Analytics skills (or similar analytics platform)
Position may require travel
Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact CAAR@chewy.com.
If you have a question regarding your application, please contact HR@chewy.com.
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