Massachusetts Creative Jobs

Digital Marketing Manager, Paid Search (SEM) - Remote

Requisition ID: 227163BR

When you’re part of the team at Thermo Fisher Scientific, you’ll do important work, like helping customers in finding cures for cancer, protecting the environment or making sure our food is safe. Your work will have real-world impact, and you’ll be supported in achieving your career goals.

Location/Division Specific Information

We are looking for a digital marketer who specializes in and is passionate about Paid Search (SEM) to join the Global SEM team in the Biosciences Division (BID), nested under the Life Sciences and Laboratory Products Group (LSLPG).

USA - Remote

How will you make an impact?

As a Digital Marketing Manager, you will own planning, launching, and optimizing SEM campaigns and long-term SEM initiatives that result in channel growth and efficiency! You are proactive, analytical and data-driven with a strong interest in technical SEM and automation. You love to apply your project management skills, you are comfortable adapting to new processes, tools, and search industry shifts, and you enjoy making connections and collaborating with large, diverse teams across the organization and around the globe

What will you do?

• Collaborate with team members to develop, implement, measure, and optimize SEM campaigns, aligned with business goals.

• Lead projects, prioritizing based on performance impact and team focus areas.

• Leverage data to advance SEM strategies, track and report campaign and channel effectiveness, uncover relevant insights, and identify channel optimization opportunities to ensure the highest possible return on marketing spend.

• Proactively identify causes and solutions to issues or unexpected performance through analysis.

• Test, evaluate and implement new strategies and technologies, as well as influence the wider corporate marketing organization to embrace and deploy emerging digital marketing tactics and technologies at scale.

• Provide project status updates to your partners and set expectations on timelines, communicate accomplishments, and mitigate risks.

• Build and maintain strong relationships, and communicate regularly with business partners and leadership to develop an up-to-date and in-depth understanding of business strategy and goals.

• Lead strategic channel projects and ad-hoc requests under minimal direction, prioritizing high-impact projects.

• Participate in scrum ceremonies and follow agile principles as part of an agile team, using project management software.

How will you get here?

Education

• Bachelor's Degree Required

Experience

• 7+ years experience in B2C and B2B customer-focused digital marketing and eCommerce, and an expert-level understanding of paid search and respective channel tools (e.g. Google Ads, Bing Ads or other paid search engines, Adobe Media Optimizer, Kenshoo, Marin, DoubleClick or Search Ads 360).

• Enterprise-level SEM account management experience involving multi-million-dollar advertising budgets.

• Consistent track record of crafting and optimizing campaigns to constantly improve results

• Experience with organic search and SEO tools (e.g. Moz, SEMRush, Conductor) strongly preferred.

• Experience with backlog management tools (e.g. WorkFront, Jira) preferred.

Knowledge, Skills, Abilities

• Interpersonal effectiveness and rapport building

• Excellent presentation, verbal and written communication skills with the ability to present to all levels of leadership

• Data analysis and interpretation, including proficiency in analytics tools (e.g Google Analytics, Adobe Analytics) and data visualization tools (e.g Power BI, Tableau)

• Standout colleague with a positive demeanor

• Detail-oriented

• Strong time management, organizational, planning and prioritization skills

The salary range estimated for this position is $105,000 - $130,000. This position will also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. Actual compensation will be confirmed in writing at the time of offer.

We offer a comprehensive Total Rewards package that our US colleagues and their families can count on, which generally includes:

• A choice of national medical and dental plans, and a national vision plan

• A wellness program, and valuable health incentive opportunities for company contributions to a Health Reimbursement Account (HRA) or Health Savings Account (HSA)

• Tax-advantaged savings and spending accounts and commuter benefits

• Employee assistance program

• At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, short- and long-term disability, and volunteer time off in accordance with company policy

• Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan

• Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount

Our Mission is to enable our customers to make the world healthier, cleaner and safer. Watch as our colleagues explain 5 reasons to work with us. A one team of 100,000+ colleagues, we share a common set of values - Integrity, Intensity, Innovation and Involvement - working together to accelerate research, solve complex scientific challenges, drive technological innovation and support patients in need. #StartYourStory at Thermo Fisher Scientific, where diverse experiences, backgrounds and perspectives are valued. Apply today! http://jobs.thermofisher.com

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.