Amazon Web Services Digital Marketing Manager, Marketplace Variable in Boston, Massachusetts
Amazon Web Services (AWS) is looking for entrepreneurial builders with an interest in solving customer problems and driving marketing performance to bar-raising heights. AWS Marketplace bring Amazon's e-commerce expertise to fundamentally change how customers securely find, subscribe to, and use third-party software, data, and services in the cloud. The AWS Marketplace Marketing team serves as the lead strategic and executional arm to facilitate customer-obsessed experiences across the buyer lifecycles by understanding, acquiring, nurturing, and retaining customers.
We seek a Digital Marketing Manager who will execute and optimize email campaigns, organic social posts, and blog posts for the Lifecycle Marketing arm of the team. The ideal candidate has previous experience building emails in a marketing automation platform, posting organic social media posts via a management platform, and has experience managing multiple programs simultaneously. They tout a proven track record of not only executing digital strategies, but also integrating historical engagement data and voice of customer data to develop new campaigns and optimize existing programs.
The ideal candidate has experience analyzing email, social media, paid, and web engagement data and has executed a/b tests to better understand what customers prefer. They will be a key contributor to the future direction and growth of the digital strategies executed by the Lifecycle Marketing team. They’ll work closely with other stakeholders to define our target customers and inform/test/optimize strategies to maximize the value we provide to them via AWS Marketplace experiences. They’ll also work closely with the team’s Paid Acquisition Manager to ensure that email and social campaigns align with paid campaigns for a cohesive digital experience across AWS Marketplace’s marketing channels. They’ll be joining a collaborative and driven team that is shaping the future of B2B e-commerce. We obsess over our customers, support each other, and get things done.
Key job responsibilities
Partner with internal content strategist and external agencies to create required assets and content needed for digital campaigns (email, social, paid).
Partner with external agencies to project manage all campaigns to ensure programs stay on schedule and launch according to plan.
Partner with the team’s customer insights lead and campaign strategy lead to design digital campaigns that fulfill the right content, to the right customers while driving impact to the business.
Build and launch programs across internal email channel (Marketo experience preferred)
Create targeting criteria for email campaign segmentations and partner with data scientists on the team to expand targeting capabilities.
Pull and synthesize (assess against KPIs) Lifecycle Marketing campaign engagement data and create monthly and quarterly reports for team stakeholders.
Manage organic social post request submissions, draft posts in management tool, and post via management system (Sprinklr experience preferred).
Manage blog post request submissions, populate content in pre-determined templates, and post on an ongoing basis.
We are open to hiring candidates to work out of one of the following locations:
Boston, MA, USA | New York, NY, USA | Seattle, WA, USA
4+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience using Microsoft Excel to manipulate and analyze data
Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
4+ years building email campaign targeting and creating segmentations in a Marketing Automation Platform (i.e. Marketo) from scratch
Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
Experience with A/B testing, especially around audience segmentation and targeting
Experience working with social media management platforms (i.e. Sprinklr) to publish and manage LinkedIn and Twitter posts
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $64,500/year in our lowest geographic market up to $155,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. Applicants should apply via our internal or external career site.
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