Acxiom LLC Digital Marketing Data Specialist - REMOTE in Boston, Massachusetts
The Digital Marketing Data Specialist will be responsible for supporting and executing digital marketing campaigns for Acxiom. This includes responsibility for data integrity, list loading, reports, dashboards, as well as supporting the execution of marketing automation programs and lead nurturing campaigns. Additional responsibilities may include marketing business process optimization. As a member of the Marketing Operations team, you will work cross-functionally with Marketing, Sales, Product Development, Legal, Privacy, Security, and IT, as well as with Acxiom’s leadership.
DUTIES AND RESPONSIBILITIES :
Support global demand generation activities with list imports, record cleansing, and data field setup.
Build and maintain data hygiene campaigns to keep data integrity inside Salesforce.com and Marketo.
Implement and manage demand-generation infrastructure and operational processes inside Salesforce.com.
Refine marketing lists and implement segmentation strategies for targeted verticals and personas
Provide day-to-day system, administration and configuration support for Marketing users.
Collaborate with global sales and marketing stakeholders on CRM requirements and best practices.
Document, communicate, and train operational processes.
Collaborate with global sales and marketing stakeholders on implementation of online marketing programs.
Assist with designing and building lead-generation programs, lead-nurturing programs, lead scoring, and automated communications programs.
Knowledge of data manipulation tools (Validity, Demand Tools,)
Hands-on experience with Salesforce
Strong attention to detail, ability to manage multiple projects in parallel
Bachelor's degree in marketing, operations management, economics, computer science or related field with a minimum of 3-5 years of experience
A team-oriented self-starter, who is comfortable multi-tasking in a fast-paced team environment. The candidate will require excellent communication and relationship building skills to excel in this role and be able to extract insights and be able to deliver these to executive stakeholders in a succinct and meaningful way.
Ability to serve as a project lead in the implementation of a marketing operations campaign, strategy, process, or technology. Should be able to understand overall corporate strategic imperatives and align projects against them.
Experience with Marketo or similar marketing automation tool
Roll-related certification(s) or advanced education. (Salesforce Certified a plus)
Google Analytics experience
Detailed knowledge of digital marketing processes.
Primary Location City/State:
Additional Locations (if applicable):
Acxiom is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.
Who is Acxiom?
We are leaders in helping brands achieve the number one mantra for every business – know your customer. For fifty years, we’ve helped marketers deal with a fast-changing future of growing channels, data and technology. By understanding the customer, marketers can communicate with relevance everywhere and drive better customer experiences that build a better brand and, in turn, better business.
We’re one of the marketing industry’s most experienced, respected and forward-thinking leaders. For nearly fifty years, we’ve helped the world’s best marketers understand their customers so that they can reach people with relevance rather than randomness. Our products and solutions form the data foundation that make it possible for marketers to drive better customer experiences and meaningful interactions at scale across every channel.
Our job opportunities will give you the opportunity to showcase your talents, grow your skills, and expose you to cutting-edge technologies, whether you’re an engineer, developer, products guru, systems and security expert, sales and consulting executive, or an intern looking to gain real experience with a company that will make you stand out.
At Acxiom, our values begin with our associates, who are the single most important driver of our success. We’re looking to hire people who share our core values: collaboration, excellence, innovation, a focus on outcomes, and being empowered to make and own decisions that benefit our clients and our company. Our values represent our brand promise – to our clients and to our associates – and define our company culture.
If you are interested in applying for employment with Acxiom and need special assistance or an accommodation to apply for a posted position, contact our recruiting department at 1-877-314-2049.
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Attention Colorado Applicants: This position is not located in Colorado but applications for remote work may be considered. For information about this role under CO Equal Pay Law, please contact email@example.com
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