Bain & Company Inc Digital Marketing Coordinator in Boston, Massachusetts
ABOUT BAIN & COMPANY:
Bain & Company is the management consulting firm that the world's business leaders come to when they want results. Bain advises clients on strategy, operations, information technology, organization, private equity, digital transformation and strategy, and mergers and acquisition, developing practical insights that clients act on and transferring skills that make change stick. The firm was founded in 1973 on the principle that Bain consultants measure their success by their clients’ results, and Bain clients have outperformed the stock market 4 to 1. With 56 offices in 26 countries, Bain has worked with more than 4,000 major multinational, private equity and other corporations across every industry.
Intellectually curious. Self-starter. Driven. Team player. Does this sound like you? If so, we have an incredible opportunity for an exceptional individual to dive in and contribute to our expanding marketing team while gaining skills foundational to a business career, all at a top consulting firm rated #1 Best Place to Work by Glassdoor in 2017. The Marketing Coordinator will work collaboratively with Bain’s Digital Marketing team to manage, support and help improve the performance of our opt in email campaigns. He / she will support the implementation and day-to-day execution of email newsletters/alerts, but also play an important role in defining our overall opt in email channel strategy.
As a key member of the Global Digital Marketing team, the Marketing Coordinator will collaborate with Global Marketing colleagues on best practices and strategies to continuously improve the effectiveness of our emails. He/she will become proficient in multiple systems and tools, including Marketo and Salesforce Marketing Cloud (ExactTarget) to manage and execute a variety of email marketing campaigns. He/she will proactively collaborate with internal customers and marketing teams on email marketing initiatives, taking responsibility for performance, quality, support and reporting.
Develop and execute email marketing campaigns utilizing Bain’s ESP, marketing automation platform and other software (ExactTarget, Marketo, etc.)
Coordinate with internal departments on requirements and deadlines. Primary mailing contact for internal customers throughout the mailing lifecycle.
Build and maintain the opt in subscription center with support from internal and external technology partners
Manage the process for reporting performance metrics to the larger Global Marketing team and relevant Practice Areas
Manage and optimize email templates; improve email process and efficiency
Drive mobile design and innovation; ensure emails are viewable on mobile devices
Continuously test, analyze and optimize emails, content, subscription pages to increase open rates, click through rates and other key email marketing metrics
Responsible for project management and managing schedules for email campaigns. Communicates schedules to all participants and keeps mailings on schedule.
Monitoring and troubleshooting email deliverability
Troubleshoot technical issues and consult with IT or vendor technical support to implement solutions
Regularly researches and evaluates the latest email marketing trends and makes recommendations for Bain's opt in email program
Minimum 1 year hands on experience working with an ESP, ideally within a B2B context
Bachelor's degree in Marketing, Communications or related field, or an equivalent combination of education, training and experience in digital marketing required
Knowledge of industry best practices for email marketing and the ability and desire to learn new tools and technologies quickly
Experience working with other relevant marketing systems (Microsoft Dynamics), marketing databases and web based applications
Strong analytical skills; Demonstrated passion for digging into data to test hypothesis and continually improve results
Process-oriented with strong problem solving skills and a technical aptitude
Ability to work independently and collaboratively in cross-functional teams in a fast-paced environment; Enthusiastic, self-motivated and flexible
Working knowledge of HTML and CSS required
Advanced knowledge of Excel and PowerPoint strongly preferred
Familiarity with agile processes and systems (Jira, etc) a plus
Strong problem solving and customer service skills required
Outstanding written and communication skills required
Experience in a professional services firm highly desirable
External Job Title: Digital Marketing Coordinator
Post: External Career Portal: 8/2/2018
External Company Name: Bain & Company Inc
External Company URL: http://www.bain.com/bainweb/home.asp
Street: 131 Dartmouth Street