CyberCoders Digital Marketing Analyst in Boston, Massachusetts

Digital Marketing Analyst Digital Marketing Analyst - Skills Required - Digital Marketing, PPC, Google Analytics, SEO/SEM, Web Analytics

If you are a Digital Marketing Analyst with experience, please read on! We are a growing and innovative e-commerce company serving numerous North American cities. We are committed to providing a superior shopping experience for our customers, and in order to continue to do that, we are looking for a great Digital Marketing Analyst to join our team.

What You Will Be Doing

  • supporting all paid digital acquisition efforts including PPC, Affiliate, Display, App marketing, and more

  • strategizing and executing campaign optimization (keyword expansion, landing page tests, bidding, ad copy testing, location targeting, day parting, demographic targeting, etc.)

  • managing all affiliate channels across various platforms (CJ, Pepperjam, Rakuten)

  • recruiting new affiliates

  • developing strong relationships and optimize performance with existing partners

  • monitoring and reporting on important KPIs (traffic, cost, revenue, LTV, etc.) for all marketing channels

  • staying up-to-date with marketing trends

  • helping launching new channels

What You Need for this Position

  • 2+ years of experience managing PPC campaigns in Google AdWords, Bing and Yahoo, preferably in a B2C environment

  • proven track record of driving new buyer growth and revenue

  • proven ability to launch and scale ROI-positive customer acquisition programs and effectively measure lift

  • strong understanding of web and app technology: cookies, SDKs, tracking, tagging

  • strong understanding of data-driven, direct response digital marketing ecosystem, including the different platforms and partners available

  • advanced proficiency in Excel

What's In It for You

  • competitive salary

  • strong benefits package

  • flexible time off

  • great environment!

So, if you are a Digital Marketing Analyst with B2C experience, please apply today!

Applicants must be authorized to work in the U.S.

CyberCoders, Inc is proud to be an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected by law.

Your Right to Work – In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.

Digital Marketing Analyst MA-Boston LV2-1449490