CyberCoders Digital Marketing Analyst in Boston, Massachusetts
Digital Marketing Analyst Digital Marketing Analyst - Skills Required - Digital Marketing, PPC, Google Analytics, SEO/SEM, Web Analytics
If you are a Digital Marketing Analyst with experience, please read on! We are a growing and innovative e-commerce company serving numerous North American cities. We are committed to providing a superior shopping experience for our customers, and in order to continue to do that, we are looking for a great Digital Marketing Analyst to join our team.
What You Will Be Doing
supporting all paid digital acquisition efforts including PPC, Affiliate, Display, App marketing, and more
strategizing and executing campaign optimization (keyword expansion, landing page tests, bidding, ad copy testing, location targeting, day parting, demographic targeting, etc.)
managing all affiliate channels across various platforms (CJ, Pepperjam, Rakuten)
recruiting new affiliates
developing strong relationships and optimize performance with existing partners
monitoring and reporting on important KPIs (traffic, cost, revenue, LTV, etc.) for all marketing channels
staying up-to-date with marketing trends
helping launching new channels
What You Need for this Position
2+ years of experience managing PPC campaigns in Google AdWords, Bing and Yahoo, preferably in a B2C environment
proven track record of driving new buyer growth and revenue
proven ability to launch and scale ROI-positive customer acquisition programs and effectively measure lift
strong understanding of web and app technology: cookies, SDKs, tracking, tagging
strong understanding of data-driven, direct response digital marketing ecosystem, including the different platforms and partners available
advanced proficiency in Excel
What's In It for You
strong benefits package
flexible time off
So, if you are a Digital Marketing Analyst with B2C experience, please apply today!
Applicants must be authorized to work in the U.S.
CyberCoders, Inc is proud to be an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected by law.
Your Right to Work – In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
Digital Marketing Analyst MA-Boston LV2-1449490