Massachusetts Creative Jobs

Digital Analytics Marketing Specialist – US, West Coast

Employment Type: Full Time

Date Posted: 8/2/2024

Location: Remote

Pay Range: $90000.00 - $110000.00 per Year

Job Number: JO-2407-2461

Primary Function

We are seeking a highly organized and detail-oriented Digital Marketing Analytics Specialist to join our team. The primary responsibility of this role is to manage our A/B testing projects using Adobe Target, overseeing the entire process from request intake to result dissemination. This role requires strong project management skills and a foundational understanding of website A/B testing processes and goals.

Duties & Responsibilities

• Oversee the end-to-end process of A/B testing projects, ensuring timely and accurate execution.

• Manage the intake of A/B test requests from various stakeholders, and communicate project timelines and updates effectively.

• Configure and set up A/B tests in Adobe Target based on stakeholder requirements.

• Analyze test results and share findings with requestors and the UX team, providing insights and recommendations for future tests.

• Work closely with cross-functional teams, including marketing, UX, and development, to ensure seamless execution of A/B tests.

• Create timely and accurate tracking and data-driven upstream reporting; develop data analysis to track, compare & contrast event efforts for continued plan improvements and enhancements

• Provide actionable insights and optimizations to improve A/B testing process

• Develop positive working relationships with project stakeholders and colleagues

• Create and deliver clear and accurate scopes, schedules, and rundowns for projects

• Work in the most proactive and professional manner to provide the highest level of service to stakeholders

Skills & Qualifications

• Hands-on experience with Adobe Target is highly desirable

• Proven experience in project management, particularly in digital marketing or analytics

• General understanding of website A/B testing processes, goals, and methodologies

• Familiarity with digital marketing metrics and ability to analyze for insights and optimizations

• Outstanding strategic, analytical, and problem-solving skills

• Experience translating business needs into analytics requirements

• Ability to manage simultaneous projects, and work with many stakeholders across internal groups and geographies

• Self-directed, proactive, organized, efficient, detail oriented, accountable, enthusiastic

• Strong organizational and time management skills

• Be a natural communicator with strong written and presentation skills

Education & Experience

• Bachelor's degree in Marketing, Business, Analytics, or a related field preferred

• 3+ years of digital marketing analytics experience (or similar role)

• 3+ years of project management experience for a global organization

To Apply

Use the link at the bottom of this page to apply. Make sure you are using the latest version of your browser.

Diversity Inclusion & Customer Service Statement

TeamPeople, a division of System One, is an organization dedicated to providing superior customer service. Outstanding customer service encompasses everything from performing the technical, creative and operational aspects of our jobs to the best of our ability, to going the extra mile to assist our customers and colleagues in any way. TeamPeople not only serves as a valued partner for our clients, but we offer eligible employees health and welfare benefits coverage options including medical, dental, vision, spending accounts, life insurance, voluntary plans, as well as participation in a 401(k) plan.

We respect, value and celebrate the unique attributes, characteristics and perspectives that make each person who they are. We also believe that bringing diverse individuals together allows us to collectively and more effectively address the issues that face our customers. It is our aim, therefore, that our partners, strategies and investments reflect these core values. TeamPeople is dedicated to providing superior customer service and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.

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