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SANS Institute Demand Generation Manager in Boston, Massachusetts

Demand Generation Manager

ยท Boston, Massachusetts

Employment Type Full-Time

Minimum Experience Manager/Supervisor

About the Role

We are seeking a talented Demand Generation Manager to drive our growth and accelerate prospects and customers through our demand funnel. This role will be responsible for tracking, analyzing, and implementing all facets of demand generation activities. The right individual will have proven B2B marketing experience, a strong command of funnel management tactics, and marketing technology experience, including Salesforce.com and marketing automation systems (such as Salesforce Marketing Cloud, Marketo, Eloqua or Pardot).

Success in this role requires a motivated individual to work cross-functionally with Marketing and Sales teams to execute demand generation campaigns, manage campaign data flow, and track funnel activity.

This role is remote, reporting directly to the Director of B2B Marketing.

Responsibilities

  • Leverage positioning, messaging, buyer personas, and other information to execute effective marketing campaigns and programs that focus on the development of Leads, MQLs, and SQLs.

  • Develop engaging lead nurturing journeys for new prospects and existing customers

  • Map content and marketing collateral to the buyer's journey by vertical, buyer stage, and persona

  • Manage an Account-Based Marketing approach to support identification, prospecting, and penetration into target accounts

  • Produce campaign summaries to track conversion rates, lead flow, and identify new opportunities to improve existing campaigns

  • In collaboration with Sales Operations and Digital Marketing Teams, maintain/enhance database quality, process data imports, and provide segmentation for marketing campaigns in compliance with CAN SPAM/GDPR laws

  • Createsales enablement materialsin partnership with SANS sales and marketing teams, includingpresentation decks, sales flyers, and other communication materials

Preferred Qualifications

  • 5+ years of hands-on experience in a B2B demand generation environment

  • Experience executing cross-functional demand generation programsandlead nurturing journeys

  • Direct experience working with CRM and Marketing Automation tools such as Salesforce Marketing Cloud, Marketo (or similar), and Salesforce.com for management of email campaigns, lists, imports, campaigns, dashboards, and reports

  • Understanding of email marketing best practices

  • Passion for results, measurement, and optimization to continuously drive ROI

  • Experience with Account-Based programs a plus.

  • Experience with PathFactory a plus

  • Experience using data and metrics to measure impact and determine improvements

  • Strong attention to detail

EOE, including disability/vets.

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