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Kforce Data Management Product Marketing Manager 1 in Boston, Massachusetts

Kforce has a client in search of a Data Management Product Marketing Manager 1 in Boston, MA.Key Tasks:

  • Drives active awareness of the company brand, messaging, and positioning for industry accounts through marketing programs including but not limited to PR, thought leadership, industry trade show/sponsorship, local events, inbound and outbound marketing tactics and cross-sell programs

  • Execute demand generation activities and pipeline acceleration activities for use by the field, and align these activities with local follow-up

  • Maximizes local marketing opportunities through the use of best practices for sponsorships, key account specific events, and promotional marketing efforts

  • Engages in an active feedback loop with the global marketing leadership team, other Demand Marketing Managers and the Global Marketing Team as a whole

  • Work with global marketing team to improve the quality and effectiveness of integrated inbound and outbound programs with a focus on learning and driving continual improvements to business results

  • Partner with the Global Content Marketing and Product Marketing teams in the content creation process from ideation through production that can be leveraged within our inbound, outbound, social, customer and nurture programs

  • Align with Customer Marketing in the creation and execution of programs, tactics and communications that enable us to expand our customer relationships and drive cross-sell activity

  • Optimize our lead nurturing processes through digital, email, content, and social channels

  • Development of a social media strategy and efforts for each industry including blog and twitter posts

  • Assess and own performance management of our ABM/vertical demand tactics analyzing the ROI of our investments, projection of lead volumes and communication of the results with both sales and marketing

  • Bachelor's degree in business, marketing, or communications or equivalent experience, MBA preferred

  • At least 5 years of previous marketing experience with at least 1-2 years in an B2B marketing capacity

  • Experience with managing and executing both inbound and outbound demand generation programs

  • Experience with web marketing, SEO and content creation and optimization for online lead generation and conversion

  • Proficiency with Eloqua v9 and v10, Salesforce.com

  • Knowledge of the Sirius Decisions Waterfall and related terminology: marketing-qualified lead (MQL), sales-qualified lead (SQL), etc.

  • You're passionate about driving results thru inbound, outbound and customer marketing and understand the tight alignment needed with different teams

  • Creativity to design engaging campaigns and tactics

  • Sense of humor and willingness to take risks and potentially fail and learn from these failings

  • Critical thinking, problem solving and analytical skills

  • Ability to lead by example and work collaboratively to achieve cross-team objectives

  • ABM and vertical business marketing experience a plus

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.Compensation Type:Hours

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