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Blue Cross Blue Shield of Massachusetts Corporate Communications Specialist in Boston, Massachusetts

Ready to help us transform healthcare? Bring your true colors to blue.

This role is eligible for our mobile and resident personas.

The Corporate Communications Specialist will work within a world-class corporate communications and media relations team to elevate and protect the reputation of Blue Cross Blue Shield of Massachusetts through proactive and reactive media and public relations.

The Corporate Communications Specialist will work within a world-class corporate communications and media relations team to elevate and protect the reputation of Blue Cross Blue Shield of Massachusetts through proactive and reactive media and public relations.

Blue Cross Blue Shield of Massachusetts is a community-focused, tax-paying, not-for-profit health plan headquartered in Boston. We are committed to the relentless pursuit of high-quality, affordable health care for our nearly 3 million members. BCBSMA is rated among the country’s best health plans for member satisfaction and quality, and has led the nation in payment reform models, opioid prescribing guidelines, mental health care access, and advanced care planning initiatives.

This is an outstanding opportunity to join an innovative company working to change health care. You’ll be joining an award-winning, in-house communications agency that launched our market’s first brand journalism news service, Coverage (https://coverage.bluecrossma.com/) , and consistently secures high-profile media coverage.

Responsibilities

Media:

  • Draft and edit press releases

  • Build and maintain media lists

  • Develop proactive story ideas

  • Pitch news stories to local media outlets

  • Prepare talking points for media interviews

  • Coordinate media inquiries, including facilitating interviews

  • Secure strategic media placements

  • Maintain strong relationships with journalists at local/hyperlocal publications

  • Distill complex clinical info into consumer-friendly language

  • Research and write briefing materials

  • Manage media measurement, analysis and reporting via automated dashboard (Cision)

Corporate Communications:

  • Assist with managing disaster readiness and business continuity communications

  • Manage key team plan and messaging assets and collateral via Sharepoint

  • Manage meeting agendas, recaps, and email lists

  • Assist with Quarterly and Annual Divisional Reporting

    Requirements

  • The ideal candidate will have 5-7 years of experience at an agency or in-house communications role

  • Bachelors Degree required

  • Outstanding written and oral communications skills

  • Must-have experience:

  • Writing pitch emails

  • Pitching media and securing coverage

  • Conducting media research

  • Creating briefing materials for spokespeople

  • Creating coverage reports/summaries

  • Experience in drafting press releases and other media/prep content including fact sheets, Q&A documents, etc.

  • Experience with Cision, Meltwater or another top measurement tool required

  • Background in or knowledge of health care topics – payer, provider, pharmacy, etc. – preferred

  • Expertise in communicating diversity, equity and inclusion initiatives preferred

  • Ability to understand complex subject matter will be critical

  • Strong business writing capabilities

  • A small portion of the candidate’s time will be spent on corporate communications administrative management such as creating agendas and meeting reports

  • Ability to multi-task with several projects

Minimum Education Requirements:

High school degree or equivalent required unless otherwise noted above

LocationBostonTime TypeFull time

At Blue Cross Blue Shield of Massachusetts, we believe in wellness and that work/life balance is a key part of associate wellbeing. We provide a flexible hybrid work model in which roles are designated as resident (on site 4-5 days/week), mobile (on site 1-3 days/week), or eworker (on site 0-3 days/month).

Blue Cross Blue Shield of Massachusetts, has a COVID-19 vaccination requirement for building entry. Your offer of employment is dependent upon either being fully vaccinated for COVID-19 or an accommodation based on a disability or sincerely held religious belief, practice, or observance by submitting a request to Human Resources.

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