Wolters Kluwer Copywriter - Content Developer in Boston, Massachusetts
Words are powerful. They create impressions, perceptions and sometimes engage the right kind of person (intended audience) enough that they take action. Do your words have that power? If so, you could be the right person to help Wolters Kluwer CCH® Tagetik North America harness the value of our expertise and expert solutions to engage our audiences and drive deeper interactions that support the awareness, and marketing and sales goals of this high-growth business.
As a key member of our Marketing team, you will be responsible for directly supporting the performance of marketing efforts across our portfolio by researching, writing, editing and proofreading content for articles, papers, webcasts, video, website, brochures, presentations, landing pages, case studies, advertising and other forms and formats of communication. You will collaborate with internal experts, stakeholders and teammates as well as work with customers and other external experts to deliver content that resonates and causes action among our buyers and prospective buyers. You will utilize data to understand the engagement and results of your content contributions, as well as serve as a champion for our business in social media.
This role can be 100% remote**
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Story arcs, themes – Collaborate with internal and external constituents to establish storylines, themes and topics for specific programs, events and assets
Market intelligence – Perform research and leverage internal/external data as appropriate to understand our markets and market segmentation to influence and provide a basis for content development
Demand generation – Contribute to the strategy and tactics for regional, local and channel programs and events
Digital engagement – Serve as a Tagetik North America champion on social media
Buyer Personas & Journey – Establish and leverage familiarity with our buyer personas and buyer journey to drive story, theme and topic decisions, ensure engagement and lead conversion; create/iterate content type/format map to guide and enable the team
Brand - Understand and adhere to brand requirements
Asset production – Collaborate with internal and external resources to ensure quality of final production
Metrics and measurement – determine key metrics, measure, report and iterate activity in accordance with results
Other marketing projects and activities as assigned
Education: Bachelor’s degree or equivalent related experience.
2+ years of B2B writing experience in a marketing capacity, ideally for a SaaS company
Demonstrated written and verbal communication skills, including ability to present information in a meaningful and informative way
Proven attention to detail
Collaborative approach yet able to work independently
Skilled in Microsoft Office applications, including PowerPoint
Demonstrated project management skills
Writing samples required; be prepared to share your process as well as your approach to proofreading
Background writing for supply chain, logistics, corporate performance management and/or corporate tax
Knowledge of SEO and digital marketing
Knowledge of social media
Up to 10% domestic travel required, primarily air travel.
EQUAL EMPLOYMENT OPPORTUNITY
Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
- Wolters Kluwer Jobs