Nike Converse Senior Digital Copy Manager; Global Digital Design in Boston, Massachusetts
Bachelor of Arts in Writing, Communications, Journalism or a related field
6+ years of writing experience in a corporate or agency environment required, preferably as a copywriter for a major brand, e-commerce company or digital design agency
Authoritative command of the English language (including spelling, grammar, punctuation)
Creative, daring, and digitally savvy
A genuine passion for digital marketing and the online space with a strong knowledge of digital commerce, performance marketing (email, paid social and other media) SEO writing, A/B testing, writing for different and multiple target audiences, and social media platforms
Experience writing compelling and creative email, editorial and other online marketing material
Able to handle multiple and opposing work priorities, demands and changes
Familiarity with project tracking tools such as Asana or Trello
Knowledge of footwear and/or apparel design construction and terminology
Deep connection to streetwear culture and trend
Management experience of teams with 3+ people
WHO ARE WE LOOKING FOR?
We’re seeking a Senior Manager to lead our Digital Copywriting function. Our Digital Copywriting team is part of the Global Digital Design team at Converse HQ. We’re looking for someone who can inspire a team of editors and writers and will lead by example, bring subject matter expertise, creative inspiration and direction to the team. This role will focus on leading advanced operational work in support of business & company goals.
WHAT WILL YOU WORK ON?
Check out converse.com—see all that copy? You and the team of writers will create and develope our storytelling.
The Senior Manager of Copywriting will lead and give direction to your team to create compelling storytelling and effective copywriting to fuel our consumer journeys across e-commerce experiences (converse.com), performance marketing (email, paid social, banners) and product copy (sell-in storytelling and PDP copy).
WHO WILL YOU WORK WITH?
In addition to the team of writers, daily you will be collaborating with the functions on our Global Digital Design team (Creative Operations, Content Design and Digital Design). You’ll also spend a lot of time with the Experience Strategy, Brand, UX, Geography Digital teams and Product Teams.
WHAT YOU BRING TO CONVERSE:
Passion for the Converse Brand and passion for crafting high-quality work
Someone who is driven, strategic, thinks critically, accountable, empathetic, inventive, takes initiative and has great interpersonal skills
Advanced experience in writing for e-commerce and the digital ecosystem with knowledge around performance marketing, SEO, A/B testing and writing for consumer targets
Lead and direct multiple agency relationships and direct reports, across multiple projects with a clear design voice and an unbending creative difficulty
Ability to socialize and present creative work in a compelling and persuasive way to cross-functional partners and senior leadership
Craft and develop digital content and storytelling with our Gen-Z consumer in mind
Experience in leading teams and a love for management & mentoring
Growth Mentality. Be open to, and constantly in search of, growth opportunities for yourself and your team. Commit to training and development as a regular part of your job. Enable, engage, empower and celebrate a best-in-class team and culture.
Resist complacency and the status quo. Be convinced there can always be a better way and resolve to be open minded about the opportunity to elevate your team and you.
YOUR ROLES & RESPONSIBILITIES:
In collaboration with the Creative Director, Operations, Content and Design teams, directs a team to develop and drive innovative solutions for digital storytelling across converse.com platforms and all commercial digital touchpoints
Owns and leads seasonal storytelling; tone-of-voice, briefing, onboarding external partners & agencies and giving substantial feedback to internal and external designers
Actively gains knowledge of Converse’s products (digital) and processes, trends, the consumer and the communities we stand for, and overall marketplace culture.
Managers and mentors direct reports and copy team. Encourage, recognize and reward team members. Be a positive driving force. Promote team spirit and build energy and optimism in others to achieve the team and company vision.
Excellent communication and partnership skills
Communicates and presents design concepts; creates presentation materials that successfully communicate design concepts—mentors team to present their work a persuasive and compelling way
Takes initiative to consistently update team leader and Operations Director
Knows when to involves others when working on projects
Shares own expertise and experience with team members
Values differences; behaves with sensitivity toward differences in cultural norms. Seeks out diverse perspectives and talents of others
You are the owner that ensures alignment from a Converse.com perspective across North America and Western Europe Geographies, while also supplying creative to Greater China and Global Partner Markets
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, or disability. NIKE is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please call +1 503-671-4156 and let us know the nature of your request, your location and your contact information.
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