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Nike Converse, Director Consumer and Digital Growth in Boston, Massachusetts


  • 7+ years’ experience in a similar role at a consumer brand or retailer

  • Shown understanding of digital commerce, stores businesses and omni-channel planning, including solid understanding of media, product, buying, site merchandising – ability to cross-functionally partner to drive value

  • Proficiency in RFM segmentation, customer lifetime value analysis, digital marketing performance measurement, ROI analysis

  • Proficiency in using and executing predictive modeling and statistical analysis techniques to drive marketing strategies and programs – with the support of analytics team

  • Proven experience and knowledge of best practices in email/SMS marketing, customer experience personalization, and automated customer journey design

  • Familiarity with leading martech and ecommerce technologies helpful (e.g., Salesforce, leading email/SMS platforms, Customer Data Platforms, predictive modeling applications, Tableau)

  • Proven experience leading a hard-working team, working in a matrixed, cross-functional organization

  • Excellent analytical, verbal, and written communication skills – especially as it relates to the presentation of analytically-driven business and customer insights to increase others’ understanding and appreciation of business goals

A newly crafted position on the Converse North America Digital (ecommerce) team, the Director, CRM & Digital Commerce Growth will lead the development and execution of strategies to increase customer retention, loyalty, and lifetime value. Converse is making significant investments in customer insights and marketing tools to achieve these goals; your job will be to harness our growing capabilities to identify the right customer segments to target, develop personalized marketing campaigns and end-to-end customer experiences for them, and drive material increases in acquisition, retention and revenue. This position reports to the GM of Digital Commerce, North America

Key Responsibilities:

  • Accountable for all Converse Direct Digital community-based marketing programs (email, SMS), expansive of and Converse Stores

  • Use customer information and insights to evolve the Converse end-to-end digital customer experience in ways that increase customer intimacy, enhance the brand, and improve dedication across Direct channels

  • Partner with cross-functional teams to develop digital growth opportunities in both owned and paid programs – including acquisition, media & partner opportunities

  • Develop business cases and strategies for new programs, potentially including referral marketing, loyalty, cross-channel marketing and services, etc.

  • Drive continued subscriber/community growth through effective lead-generation programs and churn-mitigation strategies

  • Drive omni-channel approach to communication with an eye on overall consumer metrics

  • Develop a comprehensive email/SMS marketing program encompassing:

  • Merchandise and calendar-driven campaigns

  • Customer segment-focused campaigns

  • Automated and triggered marketing

  • Define campaign objectives, continuously test practices, measure results, and pursue improvement opportunities

  • Regularly assess Converse customer file metrics, see opportunities to improve retention and lifetime value, and design/execute marketing programs that achieve those goals

  • Build programs that increase the depth and value of information Converse has about its customers

  • Ensure campaign content/messages increase customer happiness and loyalty, are aligned to Converse merchandise and brand strategies, and achieve business objectives

  • Define new customer/marketing analysis requirements and work with data science/analytics colleagues to build new business intelligence reporting and tools

  • Perform duties working in close collaboration with colleagues in Acquisition Marketing, Merchandising, Analytics, Brand/Creative, Site/Customer Experience, Product Management, Retail, and Technology

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, or disability. NIKE is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please call +1 503-671-4156 and let us know the nature of your request, your location and your contact information.