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TA Digital Content Strategist in Boston, Massachusetts

Location: Anywhere in the US

TA Digital is a digital transformation agency with 30-40% growth year-over-year focused on hiring leaders within the digital marketing space to support growth and build a scalable foundation for the future. Our vision is to provide innovative digital solutions and services by continuing to expand our leadership team and hiring superstars who may feel lost or marginalized within their current organizations.

If you feel:

  • there are too many layers between you and decision makers

  • that your current organization will not make the right decision even after you identify problems and recommend viable solutions

  • you are ready for a bigger voice, larger platform or place for a stronger impact

…then you should consider TA Digital because we are ready to talk to you!

Description:

The Sr. Content Strategist at TA Digital assist our client’s by playing an essential role in designing and defining content for the client’s web and mobile experiences. In this role, you will plan and manage digital content that is relevant, engaging, findable, usable, persuasive and consistent.

You will work closely with business stakeholders and will develop deep knowledge of healthcare subjects and audience information needs. Essentially, you will help ensure we get the right content at the right time to the right audiences – including consumers, members, providers, employers and agents/brokers.

You will collaborate to design, create and maintain content across Humana web properties in alignment with corporate and digital standards and in compliance with National Association of Insurance Commissioners (NAIC) regulations.

Responsibilities:

As the Digital Content Strategist, you will:

  • Direct the content and messaging hierarchy, content types, tone, voice and creative interpretation of content so it is on brand and aligned with marketing and business objectives

  • Identify, manage and structure engaging and contextually appropriate content and taxonomies

  • Lead content design, organization, taxonomy, navigation, site maps and information architecture, in collaboration with other UX experts

  • Regularly audit and inventory online content to identify gaps in quality, compliance, standards and branding

  • Develop content matrices and calendars to track and manage content updates

  • Lead efforts to identify new content/communication opportunities, repurpose existing content, and surface other creative ways to create more meaningful user experiences and efficient processes

  • Present clear, concise content strategies that help stakeholders make informed decisions about content. Strategies will focus on ensuring content is usable, findable, targeted by audience, aligned with best practices and business goals, and is developed with consideration of competitive analysis and research.

  • Lead and promote digital content strategy and content design, and the importance of bringing these into the agile process early.

  • Work with copywriters and editors to ensure that copy meets strategic objectives, business requirements, digital principles, and legal and compliance requirements.

  • Contribute to writing and edition copy as needed.

  • Lead efforts to continuously improve digital content, including mining user data and research and conducting competitive assessments.

  • Assist with creation and maintenance of digital content guidelines, standards, tools, and processes.

Requirements

  • At least 6 years of UX Digital Content Strategy experience

  • Bachelor's degree in English, Journalism, Communication, Marketing or similar field

  • Experience creating multi-channel content strategies, content matrices, content inventories and personalization tagging plans

  • Experience with information architecture and transformation across platforms, to ensure a consistent experience while redesign work is occurring in stages across a platform

  • Experience with Sitecore or Salesforce is required

  • Experience leading content strategy for digital tools, such as global search and finder applications

  • Ability to be flexible in a very fluid and dynamic environment – including dealing with changing processes and priorities

  • Must be extremely well-organized, capable of handling multiple details simultaneously, and able to easily move between strategic and tactical work

  • Experience with Search Engine Marketing and Optimization strategies (SEO)

  • Familiar with content management systems

  • Self-starter who takes initiative and ownership

  • Excellent verbal, written and presentation skills

  • Excellent information architecture skills

  • Conversant and comfortable with principles of digital design, writing and editing

  • Proficient with Microsoft Office suite

Benefits

Compensation:

Base Salary, Bonus, Benefits: Global Health, Dental, Vision, AD&D Insurance, Vacation / PTO / Holiday pay matching 401K plus Training and Travel Expense Reimbursement as needed

About us:

TA Digital is the only global boutique agency that delivers the “best of both worlds” to clients seeking to achieve organizational success through digital transformation. Unlike smaller, regional agencies that lack the ability to scale or large organizations that succumb to a quantity-over-quality approach, we offer resource diversity while also providing meticulous attention to the details that enable strategic success.

Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business - ultimately ushering organizations toward a more mature model and profitable digital landscape.

Recognized in 2013, 2014, 2015, and 2019 Inc. 5000 list as one of the most successful technology companies in the United States, TA Digital is pleased also to share high-level strategic partnerships with world class digital experience platform companies like Adobe, SAP and Salesforce and possess global partnerships with industry leaders such as Sitecore, Episerver, Elastic Path, BigCommerce, commercetools, AWS, Azure and Coveo.

TA Digital has offices in US, Canada, UK and India. For more information, visit: www.tadigital.com

EOE & OFCCP Compliant regardless of: Minority / Female / Veteran / Disabled / Sexual Orientation / Gender Identity / National Origin

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