System One Content Marketing Specialist in Boston, Massachusetts
Content Marketing Specialist
Employment Type: Full Time
Date Posted: 3/29/2022
Job Number: JO-2203-1813
Seeking a creative, professional, and innovative Content Marketing Specialist to manage brand stories and content for a wide range of topics across a range of digital platforms – web, social media (from Twitter to TikTok), and emerging immersive platforms (metaverse). A typical day in this role will include researching and discovering powerful brand stories, creating content plans, managing production, ensuring publishing, and tracking performance.
The ideal candidate will have a strong pulse on culture, trends, new and emerging platforms, be comfortable experimenting with new ideas, new content types, new platforms, and pushing the boundaries of what is possible. This role is responsible for managing projects and timelines with our client’s external creative agency partners as well as their internal production team.
This team are storytellers at heart, who aim to produce work that inspires connection, encourages curiosity, unveils the true essence of the company’s brand. Bring your imagination. Bring your creativity. This is your opportunity to join a future-forward, creative, fast-growing team that is tapped into culture, trends, technology, and the latest in marketing innovation.
Duties & Responsibilities
Manage content development, production, and publishing for key brand moments and storytelling content franchises
Define the Who-What-When-Where-Why for all content produced
Lead content development from ideation to execution
Drive industry content research, watch industry trends, and leverage data to define actionable insights to improve content
Work with channel teams to build channel and publishing plans with a clear rationale for platform and channel selection
Work with the paid media team to ensure content is amplified as required
Work closely with the data and analytics team to establish reporting cadence.
Identify opportunities for new platforms and/ or channels from market trends and analytics that will have a measurable impact on the business and make recommendations as needed
Skills & Qualifications
Ability to work effectively in a constantly changing and sometimes ambiguous environment, make decisions quickly, manage simultaneous projects, and work with many stakeholders across internal groups and geographies
Knowledge of social media platforms (Facebook, Twitter, LinkedIn, Instagram, Tik Tok, etc.), knowledge of web publishing platforms is preferred
Have a finger on the pulse of new trends, platforms, and a strong grasp of social/ digital platform features
Proven project management skills in a marketing or communications environments
Strong writing, editing, and communication skills
Knowledge of Microsoft Teams & Office including PPT, Word and Excel
Education & Experience
Degree in Communications, Marketing or related field is preferred
2+ years’ experience either in MarCom, Social Media strategy, or marketing project management desired
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Diversity Inclusion & Customer Service Statement
TeamPeople is an organization dedicated to providing superior customer service. Outstanding customer service encompasses everything from performing the technical, creative and operational aspects of our jobs to the best of our ability, to going the extra mile to assist our customers and colleagues in any way.
We respect, value and celebrate the unique attributes, characteristics and perspectives that make each person who they are. We also believe that bringing diverse individuals together allows us to collectively and more effectively address the issues that face our customers. It is our aim, therefore, that our partners, strategies and investments reflect these core values. TeamPeople is dedicated to providing superior customer service and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.
6402 Arlington Blvd, Suite 1020
Falls Church, VA 22042
- System One Jobs