Veson Nautical, LLC Content Marketing Specialist in Boston, Massachusetts
Veson Nautical delivers software solutions and services that enable the commercial maritime community to make more informed decisions, simplify everyday operations, and maximize profits. With offices in Boston, London, and Singapore, Veson Nautical is a dynamic organization with a committed team of executives, product managers, software developers, and client service experts. Dedicated to ensuring the highest levels of client satisfaction, Veson Nautical brings decades of experience, technical knowledge, enthusiasm, and commitment to clients around the world. The combination of exceptional market growth and leading market position make this a superb opportunity for the right candidate.
Veson Nautical Offers
Three weeks’ vacation to start plus 11 holidays
Generous health, dental, life, and disability insurance
Flexible Spending Plan + $500 employer contribution
401K + 4% employer match
Health club membership subsidy
Transportation benefit worth $84.50/month
Free Tuesday and Friday lunches
Friendly, informal work environment
Office in Boston’s Back Bay
Writing Sample (professional/non-academic preferred)
Design Sample optional, but encouraged
As the Content Marketing Specialist at Veson Nautical, you will play a foundational role in the growth and success of our business by creating consistently compelling content that resonates with audiences at all stages of the sales cycle and supports Veson’s broad marketing initiatives.
Veson Nautical is the leading provider of the software solutions that propel maritime commerce. For over 15 years, Veson Nautical has continuously redefined and raised the standard for innovation within commercial maritime software. An integral part of a dynamic industry that is underpins 90% of the world’s economy, Veson offers the unique opportunity for driven individuals to interact with and solve problems for some of the largest and most diverse companies in the world.
The Content Marketing Specialist position is a fantastic opportunity for a candidate who is excited by the idea of making a material impact on a growing team within a global, market-leading organization. Reporting to the Marketing Manager, the Content Marketing Specialist will:
Develop compelling content of all forms (written, visual, and multimedia), thoughtfully crafted to expand the company’s inbound marketing strategy and generate quality sales leads.
Maintain a steady output of materials to the market, including but not limited to inbound campaign content, website copy, commercial collateral, blog posts and articles, case studies, product and company positioning, social media posts, and more.
Mange a content calendar to support and grow Veson’s content strategy in alignment with broader marketing initiatives.
Collaborate with both internal and external stakeholders and stay up-to-date on industry trends to understand the needs of our audience in order to develop content that will resonate and catalyze action.
Maintain brand tone and voice across all digital and print materials.
Assist the commercial team with RFP responses and proposals as needed.
Explore and implement content marketing best practices to facilitate departmental scalability and efficiency.
3+ years’ experience in a B2B marketing role; marketing experience in complex enterprise software, financial services, trading, or similar is strongly preferred
Superior writing skills, applicable to varied formats, styles, and tones
Impeccable spelling and grammar, including a defensible position on the Oxford Comma.
Graphic layout skills and an eye for design
A passion for compelling storytelling and narrative flow
The ability to identify and target specific personas at various stages of the sales cycle, and translate complex technical concepts and business objectives into clear, compelling narratives
Exceptional organizational skills; the ability to successfully manage and navigate multiple projects at once, and exacting attention to detail
A proactive “can do” demeanor – a history of taking initiative on tasks both strategic and routine with a sense of urgency
Reliability, professionalism, and polish
A genuine team player and relentless learner
Strong proficiency in systems and tools, including but not limited to: Microsoft Office, CMS (Wordpress preferred), CRM (Salesforce preferred), and Pardot. Adobe Creative Suite is a plus
Knowledge of best practices for inbound marketing campaigns, lead generation, social media marketing, and email marketing. SEO/SEM/PPC experience is a plus
Bachelor’s degree required; degree in Marketing, English, Business, or related preferred
External Company Name: Veson Nautical, LLC.
External Company URL: http://www.veson.com
Street: 500 Boylston Street