Validity Content Marketing Manager in Boston, Massachusetts
About the Role
The Content Marketing Manager?s mission is to maximize lead generation and revenue growth by overseeing the creation, execution, and delivery of compelling, educational content across all our channels.
You will play a key role in the success of our inbound and outbound marketing campaigns. You?ll write and edit copy for short-form and long-form content to support digital campaigns and educate our prospects. You?ll be technically savvy so you can translate complex product concepts into the business language of buyers for product content like feature sheets. But, you?ll also use your creative writing skills to enthusiastically champion our products and tell the Validity story. Along the way, you?ll be a project manager tracking the progress of your deliverables, and you?ll think analytically about how to improve your results from qualitative and quantitative data. You?ll manage at least one other writer as you execute your content marketing strategy.
To succeed at Validity, you?ll need to execute quickly and be comfortable with change, but you should also not be afraid to take a step back and ask questions to align strategy with tactics. You should love finding just the right way to educate a target audience with meaningful, engaging information, not hyperbolic marketing fluff. You should think from the buyers? perspective to answer, ?So what Most importantly, you should be interested in frequently experimenting, constantly improving, and not being afraid to make mistakes. You?ll work with a team of like-minded individuals who are learning more every day.
Position Duties and Responsibilities
Define and execute the company?s content marketing strategy
Author thought-provoking content ? short blog posts, bylines, case studies, ebooks, and white papers to support digital campaigns
Coordinate content from other internal and external contributors
Collaborate cross-functionally with the demand generation, product marketing, sales, sales enablement, product management, and public relations teams to plan and schedule supporting content
Become a subject matter expert for our portfolio of software products
Required Experience, Skills, and Education
Experience writing and editing marketing and sales materials to translate technical concepts into buyer realities
Excellent written and verbal communication skills
Excellent time management skills
Experience working with a small team
Ability to travel as needed (post-pandemic, less than 10% per year)
Preferred Experience, Skills, and Education
Bachelor?s Degree in marketing, communications, or software-related technology field
4+ years experience in content creation
Experience managing and mentoring other team members
Experience with the tech industry, especially email marketing
Experience with B2B and Software as a Service
For over 20 years, tens of thousands of organizations across the world have relied on Validity solutions to target, contact, engage, and retain customers ? using trustworthy data as a key advantage. Validity?s flagship products ? DemandTools (https://www.validity.com/products/demandtools/) , BriteVerify (https://www.validity.com/products/briteverify/) , Return Path (https://www.validity.com/products/returnpath/) , Trust Assessments (https://www.validity.com/products/trustassessments/) , and GridBuddy (https://www.validity.com/products/gridbuddy/) ? are all highly rated, #1 solutions for sales and marketing professionals. These solutions deliver smarter email campaigns, more qualified leads, more productive sales, and ultimately faster growth.
Validity is a truly unique company - massive revenue growth, top-tier investors, 5-star product ratings, proven ability to acquire and integrate top tech companies and welcome them into the Validity family, winning culture, and a work environment that fosters hard work, trust, and fun.
Headquartered in Boston, Validity has offices in Tampa, Denver, Indianapolis, London, and Sydney. For more information, visit connect with us on LinkedIn (https://www.linkedin.com/company/validityinc/) , Instagram, (https://www.instagram.com/trustvalidity/) and Twitter (https://twitter.com/TrustValidity) .
Validity is proud to be an equal opportunity employer. We are committed to equal opportunity regardless of race, color, ancestry, religion, gender, gender identity, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status.