M&T Bank Community Affairs Director - New England in Boston, Massachusetts
Location: Anywhere in the New England footprint
M&T Bank has just completed a merger with People’s United Bank, which includes a major expansion into New England. We are looking to introduce M&T Bank, its subsidiary, Wilmington Trust, and our leaders into these new markets, to tell the collective story, building on our joint legacies and underscoring the unique community banking approach that has made M&T Bank one of the most financially sound institutions for the past 165 years. Introducing ourselves to these new markets, is one of the most vital priorities for our company and therefore this role is high profile, and will interact with some of our most senior leaders, valuable partners and integral colleagues.
It is our purpose is to make a difference in people’s lives. We focus on activating communities to help amplify key messages while connecting all stakeholders – customers, colleagues, partners, shareholders and others - to our company, our communities and each other. We want our customers and communities to understand they can rely on us to get involved and help them grow even stronger. We develop and tell stories that matter and drive measurable outcomes and impact, focusing on community and customer-centered themes that illustrate who we are and what we stand for, using an omnichannel approach to meet our audiences where they are.
Work to reinforce our reputation as a bank for communities—one that advocates for our customers and the other constituents who make up our ecosystem, to ensure the health and vitality of our communities and company – by managing media/PR/reputational opportunities and issues across major regions and/or business lines of the bank. Tell stories of our community support through, externalize how we make a difference to customers and communities, showcase quarterly earnings, build the public profiles for our leadership team, monitor and optimize our media exposure, demonstrate profit focus through campaign KPIs and budget governance. Ensure stakeholders within communities are aware of M&T Bank’s policies, philosophies, products, programs and accomplishments.
Nurture relationships with media contacts within the region or assigned business(es). Execute multiple high-profile public relations campaigns
and communications projects simultaneously in coordination with bank executive and regional management and Marketing, Communications & Digital Division.
Work with others inside and outside the Corporate Communications Department to develop, coordinate and implement public relations & communications strategies for elevating the profiles of executives, sharing thought leadership, promoting bank-related products/services, celebrating key local hires, creating awareness of issues, activities, decisions, policies, etc. within the region. Develop appropriate messages, strategies and tactics for various target audiences, including national and financial media, trade media, customers and prospects, influencers and other opinion leaders.
Proactively seek out and identify media opportunities that enhance our reputation and amplify the stories we have to tell.
Identify situations that could adversely impact the bank’s reputation and coordinate strategies and tactics to promote and protect M&T Bank.
Counsel management on communications strategies and tactics when issues, policies or decisions threaten to impact the reputation of M&T. Develop appropriate media responses and communications materials.
Cultivate strong working relationships with stakeholders within the bank (including executives), industry, community and media.
Monitor, measure and report on all media coverage of the bank. Evaluate the success of earned media placements in building corporate reputation and mitigating crises, and utilize learnings from outcomes to inform future strategic outreach.
Manage multiple proactive and reactivemedia/PR/reputational issues and opportunities across major regions of the bank.
Education and Experience Required:
7 years relevant experience, with minimum 4 years in strategic PR role
Boston, Massachusetts, United States of America
M&T Bank Corporation is an Equal Opportunity/Affirmative Action Employer, including disabilities and veterans.
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